As the world is constantly changing, any marketing plan must be consistently updated in order to continue targeting the right audience, and that includes content marketing. Do you need help with your content marketing plan? There are many resources to help get creative and generate ideas. Here are nine ways we would recommend to generate fresh content marketing ideas for your marketing plan.
1. Create a Buyer Persona
Talk to your current and ideal customers. Get to know them. Use this information to create a profile of your potential and ongoing clients for targeted content.
2. Ask Your Team
Any of your customer-facing team can provide you with any information you may not know that customers are asking them about. Then you have the information you need to answer customers’ exact questions with your content.
3. Organize What You Have
Record whatever it is that you tell current and prospective clients. That’s some prime content. Use this content across platforms (social media and/or your website). Schedule in advance what you are going to share.
4. Create an Infographic
An infographic can nicely organize any marketing data you may have. You can make one for personal reference as a brainstorming tool for future content marketing ideas, or you can use it to organize the content you already have into attractive, easy-to-digest, marketing content.
5. Find Your Keywords
While attacking SEO marketing can be tricky, it is always positive to simply write about what it is that your business sells. Think of two to three words that describe what you want to sell, and write about those words.
6. Use Social Media
As social media is a form of content marketing, you should also use it to inspire you with content marketing ideas. Use Facebook, Instagram, Twitter, LinkedIn, YouTube, and more to follow industry leaders.
7. Analyze Your Website
Use Google Analytics, currently one of your best and most safe website-analyzing tools. Google Analytics will help you find any duplicate or missing content on your website, that way you know what to and what not to write.
8. Google Trends
Keep up-to-date with Google Trends (trends.google.com) and you’ll find a goldmine of content marketing ideas. Simply type in any search term and you’ll the highest ranking content in Google that’s related to whatever is your search term.
9. The Smarketing Services Subscription
Hiring a marketing professional is always, of course, the best way to get a stellar content marketing plan created and started. If you are looking for just the right content marketing plan and you don’t have the time or means to get that ball rolling, the Smarketing Services Subscription is a great solution for you. For only $97 per month, you get all of the above done for you in the best ways possible by the marketing professionals at Smack Happy Design.
Contact us today to learn more about the Smarketing Services Subscription.