How Leveraging your Marketing Team Can Improve your Bottom Line

Expanding Your Team to Fuel Your Joy and Give Your Business Room to Grow.

Being a business owner means wearing multiple hats. It oftentimes forces you to not only be the expert in your craft but to be your business’s marketing team and to fill several other roles that are not innate to your skill set. If you are trying to do it all on your own, you are not alone! You started a business because you wanted to offer your services, on your terms, with integrity, transparency and the customer experience at the core. The good news is you don’t have to compromise your values when reaching out for support.

Expand your Team and Invest in your Future

Hiring others to do things you’re not an expert in can give you back the time and energy you need to focus on the reason why you started your business. Marketing is one of the lynchpins to every business, and selling yourself is hard! Even if sales is in your DNA, tackling the dynamic and modern world of tech-based platforms can be overwhelming. Luckily, just as you are in proficient in your field, there is a rapidly increasing number of professionals that live and breathe marketing. Bringing on and leveraging a specialized marketing team can:

• Alleviate you taking on the entire weight of growing your business.
• Ensure that your brand and online presence are seamless.
• Allow you to gain momentum with building relationships with your customers and clients.
• Strengthen the foundation of your business so your vision and business can thrive.
• Give you the freedom to breathe easily when you take a day (or 10!) off for self-care.

From web design and SEO to social media and content management, investing in a trusted marketing team means that you can confidently move forward with your vision and enjoy nurturing the passion that ignited your business in the first place.

In this Videocast: Cassidy, owner of The Body Gallery, a small [Pilates] business in San Francisco talks to us about what a difference it’d been for her as a business owner once she was able to let go and hire a marketing team as an extension of her own.

Letting go doesn’t mean altering your dream

A common misconception of business ownership is that you have to do it all. From the very beginning, you duly take pride in what you have accomplished by following your heart. It is understandable that it can be hard to let go of control of every detail. After a time, it can be difficult to separate the pressures of business ownership from the initial spark that got you there, especially with the ever-growing tower of challenges at every turn.

It’s okay to not be the only expert on your team

Joining forces with a marketing team and outsourcing specific business functions doesn’t mean you have to let go of your dream. Utilizing the unique skills of like-minded individuals and other businesses only reinforces your commitment to your journey. Give yourself a break! Seek out the resources you need to help you overcome the challenges you face and let yourself feel good about your small business.

The key to success: positive relationships

Successful businesses share a special group of characteristics. Ultimately, they all depend on connecting with and relying on, a team of people that are aligned with their mission and that own their expertise. Yes, working from home, setting your own hours and doing what you are passionate about are definitely the advantages of your career. The line of work you chose also comes with the 24/7 responsibility of making sure your business runs like a well-oiled machine. That’s a lot to take on, but you did it because you love what you do and you wanted to share that with others. It’s time to empower yourself with relationships that help you get back to your business and do what you love.