Just before we begin composing, refreshing, or organizing any copy - we’ll organize everything we have into one file. Additional research may be done in this phase if we need to fill in any gaps. Next, we'll create an outline.
The outline is like our skeleton, where we’ll create a quick high-level road map for the rest of the project.
Then, we begin filling in the skeleton — putting meat and muscle on the bones. This is where we get creative in choosing the perfect language, images, and style to properly convey your message. This is where we get to tell your story.