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At Smack Happy, we take a very caring, strategic approach to your marketing.

Search Engine Optimization (Free & Paid)

Either approached organically, or via paid channels, SEO is one of the most important marketing solutions for your business. We can plan and implement a full-scale strategy that parallels to your goals, fits your needs, and shows your return on investment.

Inbound Marketing Strategy

Creating content is one of the most dif cult elements of creating a website that speaks well to it’s intended users. We can help you nd your voice, establish yourselves as the experts we know you are (in writing), and encourage your potential customers to find you.

Web Design Strategy

Your website is the most important tool you have right now for your business. We can guide you through a fusion of tactical planning solutions that combine many elements of web design to form an actionable and cohesive strategy.

Brand Strategy

Your brand is more than just a logo. While a brand strategy does include creative elements such as your logo, a tagline, or a color palette—it also includes the overall experience every person will have with your product or service. We can help you define who you are, what you want to convey to your potential customers or prospects, and what you represent.

Care Plan Frequently Asked Questions

You betcha! We love our clients and always want to maintain a healthy relationship. We would hate to lose you but we know that sometimes financial needs have to be adjusted. In the case that you do need to cancel, send us an email and we'll stop your next payment right away.
No one knows your audience better than you do, so we will need your help. We'll meet periodically to go over the plan for publishing content and/or SEO work. After we've established the goals and content strategies, we'll send to you for approval. You can send us ideas throughout the month as well, things like news, articles you find interesting, videos and other content.
Yes, we specialize in WordPress sites, and we use WP Engine to host them. They provide excellent security, daily backups, critical updates, malware scanning, and more. In case of emergencies, you can contact them directly if you can’t reach us and they’ll provide fantastic support. Full details here.
Our support packages are set up like retainers, every month time slots are set aside for our Basic and Priority clients. When requests come in, they go into the queue and are taken care of. Time does not rollover due to resource limitations.
Email is usually the best form of communication because we can respond quickly, however, we know some clients prefer a phone call or video call. These strategy calls are only provided for the Professional and Premium plans. These sessions are intended to help form a path for growth and improvements to your website and online presence. Many clients use this time for screen-sharing to make small updates or training.
Although these plans have been set up for the sites we've built we are open to building a long term relationship with new clients in need of our TLC. First we'll want to do a website evaluation to get familiar with your website and how it was built so we can save it in a pinch. During the evaluation, we'll run through our list and make suggestions for improvements in order to proceed with a monthly plan. Contact us for more details about getting an evaluation.
We test in all the latest major browsers, plus one version behind, unless you have specific audience requirements. This includes smart phones and tablets.
You’re hiring professional and pleasant people, with whom others simply love to work. You're getting a business partner, one who truly cares about you and your customers. We will lay the process out in front of you clearly. We'll move along at your pace. Depending on your graphics needs, you could get a logo, a website, print collateral, and social media items. Basically, everything you need for establishing your full brand identity. We're a one-stop-shop, in a way. In addition to the above, you’ll get clear communication... and you’ll likely witness a quirky sense of humor in all of its cheesy glory. And here are your Client Bill of Rights.
The purpose of our support plans is to prevent such things from happening, so ideally this won't be the case. However, software as a whole is imperfect and things do break, servers do go down. In that situation, we'll be notified and investigate as soon as humanly possible. We can't promise that you won't get hacked, but we do everything we can to prevent that and will be ready to restore your site to an unhacked state and boot the nasty hackers.
We handle urgent matters as quickly as we can. Depending on how urgent your request is, you have options. You can send an email with the word “urgent” in the subject line. That gets our attention pretty fast. If email is not fast enough, then try texting. And if that still isn't fast enough, then you should call. More details here. If we host your website with WP Engine and you can’t get a hold of us, you can contact WP Engine directly.
If a task is likely to go over your monthly allotment we will let you know and get approval before proceeding. In these cases, the additional time will be billed at our current support rate.
Updating content and making small design changes are most common, however, anything that can fit into the monthly time slot is up for grabs. Just be aware that requests for new features are usually more time consuming and may require a formal quote, separate timeline, and additional investment.

Testimonials

Our clients love working with us because in addition to creating beautiful designs, we’re communicative, easy-going and we just “get it.” We care about our clients–and it shows in everything we do.

In this testimonial from Lisa McNelly, she explains how Smack Happy isn’t just about pushing solutions but is really good at understanding the project and helping the clients.

Lisa McNelly

Testimonial Section 2 Test

Erik Katz

Over the past year and a half, I have had the pleasure of working closely with Nicole as she created our conference website and marketing material.  Nicole is amazing and super talented with what she does.  She is very responsive to the needs of her clients and is very helpful and easy to work with.  I love her design perspective and work product.  She delivers consistently with her commitments and is a wonderful person to work with.  I could not recommend her business more highly.   Sincerely, Erik, Founder, HardwareCON.

Erik Katz
HardwareCon

Steve Teatro

San Francisco Fleet Week, as a large public event, has a need for a very dynamic web site and with the addition of US military content, we needed a provider who could react quickly and correctly the first time. Nicole and her team has never let us down!! The past few years, they have been a wonderful partner.

Steve Teatro
Fleet Week

David Schellinger

I have just started working with Nicole on a few websites for our clients, and I have to totally agree with the name. I am smack happy with everything she has done for us so far. I have worked with many different web designers and programmers, and they are either too slow, too much in the weeds of the programming language, or just don't get design. But Nicole is all that and more. We are planning on using Nicole as our "go to gal" for all things web and WordPress from here on in.

David Schellinger
lowercaseproductions

More Testimonials

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