Scream Happiness
The Brief
As a sommelier, you are professionally trained and knowledgeable in wine. Although, this sommelier wasn’t really sure which direction to go with the style for his new wine label. All he knew was that he wanted the graphic to express he and his business partner screaming happiness at the top of the mountain. He also provided this really rough sketch.
Our Approach
Nicole first did a bit of research on the different styles of wine labels via Pinterest to create boards of ideas to share with the client. Then, she created the drawing in a few different styles to generate some fun choices and finally put them all together on some rough label mockups. A couple roughs are included below.
The Result
After the client chose a direction for the label, Nicole redrew it to refine the artwork and make it shine. The final piece of artwork was provided to the client with about 20 different font options. Finally, they sat down together to finalize colors and choose a font for the label. À votre santé!
Industry
Food & Beverage
Our Role
Graphic Design, Illustration
Launch
March 17, 2018
From the Client
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