New Vintage Mortgage (Paul Stella)

Our Approach

Having worked with Paul in the past to create buyer research and data profiles, we knew this one would be a lot of fun. Since the goal was to have a more simple, lightweight website – we suggested building it all with our ready-to-use Turnkey Solution versus something built from scratch. The theme is custom-designed by Smack Happy, and set up to be personalized to fit the unique needs of the client and their business.

After digging into likes, dislikes, and key items – together, we chose colors to compliment the new logo, and a more modern font to support.

As we updated the design, our team made sure to keep the navigation and content top of mind when considering the placement of titles, body text, imagery, and overall design elements. During this phase, Paul provided us with the content for each page for us to finesse and add to each section.

Outside of the typical process, we also helped refine a video that had been recorded from a previous endeavor – but still relevant and totally valuable to share with potential clients. We created a clipped version for the addition of a video hero on the homepage and added an updated “business card” at the end of the full-length video, shown on the About Us page.