Why do you need a newsletter for your web site? A newsletter is the simplest way to send a mass email to all your clients and fans. By using the newsletter format you allow them to unsubscribe from such notifications.

Newsletters come in handy whenever you have a big announcement, like a new product or service, if you’re relocating, or if you have a big promotion and don’t want your biggest advocates to miss out.

Your existing clients are your biggest supporters and the newsletter helps you keep in touch with them. Whether you use it right away or wait a year, you should give your customers a chance to opt in.

From a brand perspective your newsletter sign up and templates should match your web site and offline collateral.

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