Dialing Down the Control Freak
Back when I was still a one-woman-shop, I was struggling with the idea of hiring some help. There are many things to consider when you’re overwhelmed with work, and we’ll get to more of that in another article (subscribe to…
A Day in the Life of a Web Designer
We love what we do and do what we love! Have you read the news today? Oh boy…web designers have a lot on their plate, daily. In order for deadlines to be met, web designers need to create a schedule…
Rant #425 #701 — You Can(not) Manually Update Google Sitelinks!
How Do You Update Google Sitelinks? Well, short answer—you can and you can’t update Google sitelinks for your website. If you’re not sure what I mean, these are the links and little tidbits of info that show up under your search…
Building Online Trust: How Your Site Needs to Express YOU
Everyone is searching to make their website stand out from the rest, thinking that there’s a special formula that will make their website absolutely exceptional. The thing is, for your website to be unique, just like anything else that is…
Developer Tools for Your Creative Genius in 2019
It is almost 2019, and we know that your new year’s resolutions list is growing, right? Whether you have one, zero, or 125 resolutions in mind, the end, as well as the beginning of the year, is a time that…
Why Consistency is Important for Your Marketing
Who is your voice? Your audience? Their goals? Your goals? The answers lie within the alignment of your marketing to a key piece of your business: your brand. We caught up with Rachel Plasse, owner of RP Integrated Marketing, who…
Use Storytelling to Boost your Content Marketing Naturally
In a recent Smack Happy Videocast, we caught up with visual storytelling expert, Jennifer Baxter. Jen walked us through how storytelling is a really basic human need (so TRUE). We all communicate through story. We’re always telling a story. Stories…
Your traffic drops A LOT—what’s next?
It can be really easy to totally freak out when you see a huge drop in traffic, leads, conversions—the lot. First know that when you have a website, these types of things do happen, and are fairly common. Take a step back,…
4 Insights from WordCamp Boston 2018
WordCamp conferences are always wonderful learning hubs for all types of WordPress users. These conferences are held worldwide and are purely community-organized. Anyone from new website owners to the most seasoned core developers engages in sharing at least one facet…
Smack Happy is Excited to Present: “Smarketing Services”
The team at Smack Happy Design is excited to announce the launch of their fun, new marketing services subscription, Smarketing Services. Smarketing is the result of a graphic designer, a content copywriter, and a marketing nerd having a baby together,…
Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked
Where do we begin? There are so many pyramid, Ponzi, and multi-level marketing schemes out there, and they all claim to be profitable opportunities. These (most likely) scams have been around in a variety of shapes and forms for a…
How Leveraging your Marketing Team Can Improve your Bottom Line
Expanding Your Team to Fuel Your Joy and Give Your Business Room to Grow. Being a business owner means wearing multiple hats. It oftentimes forces you to not only be the expert in your craft but to be your business’s…
Why SEO Marketing Is Not Plug & Play Then Walk Away
As search engine algorithms are not constant, SEO (search engine optimization) marketing strategy has to keep up. SEO is not a shiny tech tool that people can plug and play then walk away. An SEO marketing strategy must be devised,…
Skip the GoDaddy Website Builder and Use WordPress
So, GoDaddy is a very popular web hosting option. The GoDaddy website builder, especially their latest option, the GoCentral Website Builder, looks like a lucrative option, but is it really? At Smack Happy, we think that you should be using…
Planning to Fail is the Ultimate Marketing Strategy Autopsy
Planning is essential to marketing success. Marketing without a plan isn’t marketing. Marketing without a plan is just plain luck. A thorough and trackable marketing plan is needed for marketing success. The thing is, an essential part of a successful…
5 Things You Can Do Now to Improve Site Speed & SEO Tomorrow
While the content on a page remains of utmost importance for SEO (search engine optimization), that content also helps determine page speed. Aside from content, many other factors can help improve page speed, site speed, and overall SEO. Page speed…
A Small to Larger Than Life Business Success Story
The Verducci Success Story We recently held a podcast with Verducci Event Productions. In it, we spoke with CEO Andrew Verducci and President Lawrence Arevalo and planned to discuss their business, website, and everything in between, which we did. There…
Website Marketing While You Cook: 3 Recipes for Success
We decided to combine the idea of cooking and marketing together because it’s fun and frankly two surprisingly similar concepts. Wouldn’t you want potential customers craving your next blog post like it was the best bite of digital food they’d…
Smack Happy Design Wins 2017 IMA Outstanding Achievement Award in Web Design & Development
Contact: Danielle Iera …
How to Get the Most Out of Your Marketing Budget
You have so many things on your plate — growing your business, taking care of current customers, finding new customers, and outdoing expectations. And figuring out your marketing budget is a huge part of the work you do. But it’s…