How to Create Your Core Values

How to Create Your Core Values

Defining Your Core Values: A Soul-Searching Exercise   What Are Core Values? Core values are the culmination of your vision, mission, and culture. If you were to put them all in a stew, your core values are the mix of ingredients that is the essence of a delicious dish that is you and your organization. … Continue reading How to Create Your Core Values

Five Reasons Your Local SEO Strategy Isn’t Working

Five Reasons Your Local SEO Strategy Isn’t Working

Local business SEO is increasingly becoming a commonplace term. Unfortunately, a lot of people think they have a good handle on what is needed for a successful local SEO strategy, but there are a few elements that can be easily overlooked. Let us break down some of what we usually come across with our clients. … Continue reading Five Reasons Your Local SEO Strategy Isn’t Working

Saying No & Why You Shouldn’t Always Say Yes (to Customers)

Saying No & Why You Shouldn’t Always Say Yes (to Customers)

We have all said yes, some too many times in many different aspects of our lives, but the one lesson we have learned is why you should not always say yes to customers.  Sometimes saying no to customers is ultimately better for everyone. Let’s explain… Lesson Learned: Sometimes Saying No Enables You to Provide Your Best … Continue reading Saying No & Why You Shouldn’t Always Say Yes (to Customers)

Building Online Trust: How Your Site Needs to Express YOU

Building Online Trust: How Your Site Needs to Express YOU

Everyone is searching to make their website stand out from the rest, thinking that there’s a special formula that will make their website absolutely exceptional. The thing is, for your website to be unique, just like anything else that is yours, it needs to BE YOU. That is…the online version of you. Here’s how.   … Continue reading Building Online Trust: How Your Site Needs to Express YOU

9 Ways to Generate Content Marketing Ideas

9 Ways to Generate Content Marketing Ideas

As the world is constantly changing, any marketing plan must be consistently updated in order to continue targeting the right audience, and that includes content marketing. Do you need help with your content marketing plan? There are many resources to help get creative and generate ideas. Here are nine ways we would recommend to generate … Continue reading 9 Ways to Generate Content Marketing Ideas

Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

Where do we begin? There are so many pyramid, Ponzi, and multi-level marketing schemes out there, and they all claim to be profitable opportunities. These (most likely) scams have been around in a variety of shapes and forms for a while, and unfortunately, they are getting harder and harder to discern.   Many of these … Continue reading Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

How Leveraging your Marketing Team Can Improve your Bottom Line

How Leveraging your Marketing Team Can Improve your Bottom Line

Expanding Your Team to Fuel Your Joy and Give Your Business Room to Grow. Being a business owner means wearing multiple hats. It oftentimes forces you to not only be the expert in your craft but to be your business’s marketing team and to fill several other roles that are not innate to your skill … Continue reading How Leveraging your Marketing Team Can Improve your Bottom Line

Why SEO Marketing Is Not Plug & Play Then Walk Away

Why SEO Marketing Is Not Plug & Play Then Walk Away

As search engine algorithms are not constant, SEO (search engine optimization) marketing strategy has to keep up. SEO is not a shiny tech tool that people can plug and play then walk away. An SEO marketing strategy must be devised, and that strategy has to include a good maintenance schedule. SEO Marketing MUST Be Maintained … Continue reading Why SEO Marketing Is Not Plug & Play Then Walk Away

What is a Staging Website and Why Do I Need One?

What is a Staging Website and Why Do I Need One?

Here’s Why You Need a Staging Website So, what is a staging website? A staging website essentially sets the stage for a new website that is being developed from an already existing website. It is a duplicate of the already existing website that is not meant to be accessed by the public. Any desired changes … Continue reading What is a Staging Website and Why Do I Need One?

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning is essential to marketing success. Marketing without a plan isn’t marketing. Marketing without a plan is just plain luck. A thorough and trackable marketing plan is needed for marketing success. The thing is, an essential part of a successful marketing plan includes a plan in case of failure. Let’s discuss what’s needed to in … Continue reading Planning to Fail is the Ultimate Marketing Strategy Autopsy