Why Consistency is Important for Your Marketing

Why Consistency is Important for Your Marketing

Who is your voice? Your audience? Their goals? Your goals? The answers lie within the alignment of your marketing to a key piece of your business: your brand. We caught up with Rachel Plasse, owner of RP Integrated Marketing, who has spent most of her marketing career working with B2B and B2C large corporations. In … Continue reading Why Consistency is Important for Your Marketing

9 Ways to Generate Content Marketing Ideas

9 Ways to Generate Content Marketing Ideas

As the world is constantly changing, any marketing plan must be consistently updated in order to continue targeting the right audience, and that includes content marketing. Do you need help with your content marketing plan? There are many resources to help get creative and generate ideas. Here are nine ways we would recommend to generate … Continue reading 9 Ways to Generate Content Marketing Ideas

What is Content Marketing?

What is Content Marketing?

Content Marketing. What is it? Why is it a critical strategy for any business? Part one in a series explains why Content Marketing is important and throws in a little historical perspective (Content Marketing is not new). Transcripts Hello smack happy, design blog readers. My name is Jon Hjartberg and I’m doing a guest blog … Continue reading What is Content Marketing?