Expanding Your Team to Fuel Your Joy and Give Your Business Room to Grow. Being a business owner means wearing multiple hats. It oftentimes forces you to not only be the expert in your craft but to be your business’s marketing team and to fill several other roles that are not innate to your skill … Continue reading How Leveraging your Marketing Team Can Improve your Bottom Line
As search engine algorithms are not constant, SEO (search engine optimization) marketing strategy has to keep up. SEO is not a shiny tech tool that people can plug and play then walk away. An SEO marketing strategy must be devised, and that strategy has to include a good maintenance schedule. SEO Marketing MUST Be Maintained … Continue reading Why SEO Marketing Is Not Plug & Play Then Walk Away
Here’s Why You Need a Staging Website So, what is a staging website? A staging website essentially sets the stage for a new website that is being developed from an already existing website. It is a duplicate of the already existing website that is not meant to be accessed by the public. Any desired changes … Continue reading What is a Staging Website and Why Do I Need One?
Planning is essential to marketing success. Marketing without a plan isn’t marketing. Marketing without a plan is just plain luck. A thorough and trackable marketing plan is needed for marketing success. The thing is, an essential part of a successful marketing plan includes a plan in case of failure. Let’s discuss what’s needed to in … Continue reading Planning to Fail is the Ultimate Marketing Strategy Autopsy
While the content on a page remains of utmost importance for SEO (search engine optimization), that content also helps determine page speed. Aside from content, many other factors can help improve page speed, site speed, and overall SEO. Page speed is a cornerstone of SEO. The things that you can do right now to … Continue reading 5 Things You Can Do Now to Improve Site Speed & SEO Tomorrow
A target audience is the group of consumers who are the most likely to be receptive to products, services, and promotions. Every single business has one (or more), even when it’s hard to identify. Identifying your target audience is necessary to effectively make customers aware of your product or service. Sometimes, a business’s target audience … Continue reading Three Ways to Identify Your Target Audience
In this post, I’ll talk about some techniques for finding the time to organize and execute your website marketing plans. You’ll walk away with some actionable items to help keep you moving forward on both fronts. I’ve struggled with calendar issues and never-ending to-do lists for as long as I’ve owned my business. I think … Continue reading How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan
Whether you already work with a website marketing team, are looking for one, or doing the website work in-house—there are some key items that should make it into your discussion about improving your technical and non-technical SEO. Here are 11 search engine optimization red flags to watch out for and discuss with your web developer or … Continue reading 11 SEO Red Flags to Watch Out For [Free On-Page Audit]