Anu came to my marketing partner, EM Marketing, when her son’s nursery school needed a new website. As a board member she was tasked with organizing, cleaning up and improving the overall look and feel of the website.
Her main concerns were making sure the brand was strong, to build and improve on it; that parents could find the information they needed quickly; and that new parents in the neighborhood would easily find the nursery school and be attracted to it.
We started off with some wireframes to make sure we organized the information in a way that made sense to everyone. Wireframes are basically boxes representing all of the information that will be shown on a page, without any design or color.
Once we had our information laid out we began the design phase. With this project — and most projects we do — we presented three different designs to choose from. Each design was playful in its own way, showing the personality of the school while presenting the important information.
Everyone on the board was delighted with the choices. We worked our way through three rounds of revision and landed on a well planned, beautiful design that all would be proud to show off.
When the home page design was finalized we moved on to the coding stage, which involved building a custom WordPress theme to fit their needs. Most of the people editing the site are parents, not necessarily technical people. So the editing tools and organization behind the scenes needed to be simple and easy to use.
In this particular case Anu had organized all the content. So I built out the site with ease of use in mind and when it was complete we did a training session. I think we might have spent a half an hour of our allotted one hour time slot and she was ready to run with the new site!
The site has been very easy to use and keep updated with new events and registration materials. For the first couple weeks after launching the new site we had a few emails back and forth, but everything was ironed out pretty quickly.
Aside from getting a wonderful new website, she also gained peace of mind. Anu can email me any time she has a question or a problem and I’ll help her out.