Our Process

Our goal is to make sure that all of our clients have beautiful, professional, easy-to-use, full solution websites. Part of achieving that goal involves a simple and straightforward process.


icon discoverOur team and your team meet to discuss the project details, timeline, and process, and answer questions we have for one another.

We may also want to learn about your current process and how we can help streamline your business.


icon draftWe begin by researching your industry and reviewing your content and processes. We’ll create buyer personas and do any required user testing on your current setup.


icon designBased on the prototype, creative brief and target audience, the team will design a unique homepage from scratch.

We’ll go through two rounds of revisions and finalize your look and feel to match your brand and messaging.


icon developAt this stage we begin coding the design into the prototype and building your custom WordPress theme.

Any custom functionality will be finessed and finalized at this stage.

From the browser we’ll design the secondary pages and responsive views (mobile and tablet).


icon describeWe will review your content and give feedback.

Once we’ve all decided that the content is complete, we will add it to the custom website with design and supporting imagery.


icon demonstrateAt this stage we begin coding the design into the browser. Once all the design and content are in place we’ll begin the testing phase. We’ll review the site in all the latest browsers and devices to make sure it works properly for everyone.

We’ll also test any complex functionality and ensure that your website visitors can achieve their goals on your website.


icon driveSwitch the domain to point to your new custom website, test key components again and consider the site launched!



icon danceOur relationship has only just begun. As you promote your new website and start getting new business, we’ll be by your side to support your website, marketing and graphic needs.

All clients begin on the Basic or Professional Care Plan for ongoing support. We’ll check in on you once a month to make sure everything is running smoothly and make suggestions for improvements.