Custom Web Design
Our Process
You want to know exactly what happens, when it happens, and what you're responsible for. So do we.
Here's how we work together from first conversation to launch day and beyond.
Kick-Off
It starts with a conversation. We sit down to align on goals, timeline, expectations, and the big picture. We'll review how the project will move, who's doing what, and how we'll communicate along the way.
You'll leave this meeting knowing exactly what to expect.
Discovery
This is where we learn your business:
your audience, your competitors, your content, and the problems your current site isn't solving. We review what's working, what's not, and where the real opportunities are.
Everything that follows is grounded in what we learn during discovery.
Sitemap
Before anyone touches a design tool, we map the structure. We define every page, how they connect, and how visitors will move through your site. This is the blueprint. It ensures your site is organized around how people actually think and navigate, not just how your internal team organizes information.
Design
Based on the strategy, structure, and creative brief, we design a custom homepage from scratch. We go through two rounds of revisions and finalize the look and feel so it reflects your brand, your audience, and your goals.
Nothing is templated.
Content
Great design needs great content to do its job. We review your copy, give feedback, and work with you to make sure every page says what it needs to say, clearly and with purpose. Once the content is finalized, we integrate it into the design with supporting imagery.
This is a collaborative step. We'll guide you, but we need your voice and your expertise in the mix.
Develop
This is where the design becomes a working website.
We code your custom WordPress theme, build out secondary pages, and develop responsive views for mobile and tablet. Any custom functionality gets built and refined here.
Test
Before anything goes live, we test. Every page, on the latest browsers, across every device. We check forms, links, load times, accessibility, and any complex functionality. We make sure your visitors can do what they came to do, no matter how they're accessing your site.
If something isn't right, we fix it.
Launch
We point your domain to the new site, run final checks on key components, and flip the switch. Your new website is live!
You take a moment. You've earned it.
Post-Launch
Launching is not a finish line. Your website needs ongoing care to stay fast, secure, and performing. We offer support plans designed to keep your site healthy and your team supported long after launch day.
We'll help you choose the right level of ongoing partnership based on your needs, your budget, and how hands-on you want to be.
How Long Does a Custom Website Take?
Most custom website projects take three to six months from kick-off to launch. The exact timeline depends on the complexity of your site, any add-ons like custom content or logo development, and how quickly your team can provide feedback and materials along the way.
Your team and ours align on goals, timeline, and expectations. We walk through the full project plan so everyone knows what's ahead.
Research, content planning, and any branding work like logo design happen here. Projects with custom content or special functionality may need more time in this phase.
We define every page and how they connect. This blueprint ensures your site is organized around how visitors actually think and navigate.
Layout and page structure take shape before visual design begins. This is where strategy becomes something you can see and react to.
Custom homepage design, two rounds of revisions, and final visual direction. Everything is built for your brand, your audience, and your goals.
Copy review, feedback, and finalization happen in parallel with design and development. This is collaborative. We guide, but we need your voice in the mix.
Your custom WordPress theme gets built. Secondary pages, responsive views, and any custom functionality come together here.
Every page, every browser, every device. Forms, links, load times, accessibility, and functionality all get checked before anyone sees it.
Domain switch, final checks, and your new site is live. Take a moment. You earned it.
Launching is a milestone, not a finish line. We offer support plans to keep your site healthy, secure, and performing long after launch day.