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Three Ways to Identify Your Target Audience

Three Ways to Identify Your Target Audience

A target audience is the group of consumers who are the most likely to be receptive to products, services, and promotions. Every single business has one (or more), even when it’s hard to identify. Identifying your target audience is necessary to effectively make customers aware of your product or service. Sometimes, a business’s target audience … Continue reading Three Ways to Identify Your Target Audience

Website Marketing While You Cook: 3 Recipes for Success

Website Marketing While You Cook: 3 Recipes for Success

We decided to combine the idea of cooking and marketing together because it’s fun and frankly two surprisingly similar concepts. Wouldn’t you want potential customers craving your next blog post like it was the best bite of digital food they’d ever had? Additionally, my resolution for 2018 is to simplify and see the bigger picture. … Continue reading Website Marketing While You Cook: 3 Recipes for Success

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

In this post, I’ll talk about some techniques for finding the time to organize and execute your website marketing plans. You’ll walk away with some actionable items to help keep you moving forward on both fronts. I’ve struggled with calendar issues and never-ending to-do lists for as long as I’ve owned my business. I think … Continue reading How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

Smack Happy Design Wins 2017 IMA Outstanding Achievement Award in Web Design & Development

Smack Happy Design Wins 2017 IMA Outstanding Achievement Award in Web Design & Development

Contact: Danielle Iera                                                                            Monday, November 20, 2017 Smack Happy Design, LLC danielle@smackhappydesign.com (415) 814-5885 Olivia Dalton IMA Support … Continue reading Smack Happy Design Wins 2017 IMA Outstanding Achievement Award in Web Design & Development

How to Get the Most Out of Your Marketing Budget

How to Get the Most Out of Your Marketing Budget

You have so many things on your plate — growing your business, taking care of current customers, finding new customers, and outdoing expectations. And figuring out your marketing budget is a huge part of the work you do. But it’s hard to make sure you have time to do everything you need to and do … Continue reading How to Get the Most Out of Your Marketing Budget

Why I Learned American Sign Language & You Should Too

Why I Learned American Sign Language & You Should Too

I decided to write this post because I truly feel it’s important for others (especially communicators and marketers) to understand how learning and using American Sign Language (ASL) can benefit how you communicate with others and better your life overall. At age four, I began learning ASL as my “second” language because my brother is … Continue reading Why I Learned American Sign Language & You Should Too

How to Hire & Manage a Remote WordPress Team [WP Elevation Blog]

How to Hire & Manage a Remote WordPress Team [WP Elevation Blog]

In this post, Nicole shares her tips on how to hire and manage a remote WordPress team by discussing the challenges the company has faced, how we overcame those challenges and some of the tools the team uses to make life easier. “You’ll see that it isn’t so hard and can be quite rewarding to … Continue reading How to Hire & Manage a Remote WordPress Team [WP Elevation Blog]

5 Things Every Website Owner Should Know

5 Things Every Website Owner Should Know

Just about everyone has a website these days, actually, that isn’t true. I heard that only 20% of businesses have websites, which is astounding. But anyway, if you’re online looking at an article like this, you probably have a website. There are a few key things that you should know and have handy if you … Continue reading 5 Things Every Website Owner Should Know

Video: How to Add a Post to Your Google My Business Listing

Video: How to Add a Post to Your Google My Business Listing

Disclaimer: If my business communications college professor got ahold of this video, she would have my head on a platter for all of the “um’s”, “so’s”, and “you know’s”—however, I thought it was important to share this with you anyway. Google My Business Post Announcement In June 2017, Google released an option for businesses to … Continue reading Video: How to Add a Post to Your Google My Business Listing

3 Reasons Why Our Work-Life Balance Directly Affects Your Results

3 Reasons Why Our Work-Life Balance Directly Affects Your Results

Not only does a good work-life balance benefit us as a team, but also plays a part in how our work is affected and delivered to you. One of the many reasons I love working for this team is the emphasis on how important it is to have a good work-life balance. With the laid-back … Continue reading 3 Reasons Why Our Work-Life Balance Directly Affects Your Results