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Skip the GoDaddy Website Builder and Use WordPress

Skip the GoDaddy Website Builder and Use WordPress

So, GoDaddy is a very popular web hosting option. The GoDaddy website builder, especially their latest option, the GoCentral Website Builder, looks like a lucrative option, but is it really? At Smack Happy, we think that you should be using WordPress to build your website. Pair WordPress with WP Engine hosting, and your website will … Continue reading Skip the GoDaddy Website Builder and Use WordPress

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning is essential to marketing success. Marketing without a plan isn’t marketing. Marketing without a plan is just plain luck. A thorough and trackable marketing plan is needed for marketing success. The thing is, an essential part of a successful marketing plan includes a plan in case of failure. Let’s discuss what’s needed to in … Continue reading Planning to Fail is the Ultimate Marketing Strategy Autopsy

5 Things You Can Do Now to Improve Site Speed & SEO Tomorrow

5 Things You Can Do Now to Improve Site Speed & SEO Tomorrow

While the content on a page remains of utmost importance for SEO (search engine optimization), that content also helps determine page speed. Aside from content, many other factors can help improve page speed, site speed, and overall SEO. Page speed is a cornerstone of SEO.   The things that you can do right now to … Continue reading 5 Things You Can Do Now to Improve Site Speed & SEO Tomorrow

A Small to Larger Than Life Business Success Story

A Small to Larger Than Life Business Success Story

The Verducci Success Story We recently held a podcast with Verducci Event Productions. In it, we spoke with CEO Andrew Verducci and President Lawrence Arevalo and planned to discuss their business, website, and everything in between, which we did. There really is never a dull moment with these guys. Turns out that not only did … Continue reading A Small to Larger Than Life Business Success Story

Three Ways to Identify Your Target Audience

Three Ways to Identify Your Target Audience

A target audience is the group of consumers who are the most likely to be receptive to products, services, and promotions. Every single business has one (or more), even when it’s hard to identify. Identifying your target audience is necessary to effectively make customers aware of your product or service. Sometimes, a business’s target audience … Continue reading Three Ways to Identify Your Target Audience

Website Marketing While You Cook: 3 Recipes for Success

Website Marketing While You Cook: 3 Recipes for Success

We decided to combine the idea of cooking and marketing together because it’s fun and frankly two surprisingly similar concepts. Wouldn’t you want potential customers craving your next blog post like it was the best bite of digital food they’d ever had? Additionally, my resolution for 2018 is to simplify and see the bigger picture. … Continue reading Website Marketing While You Cook: 3 Recipes for Success

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

In this post, I’ll talk about some techniques for finding the time to organize and execute your website marketing plans. You’ll walk away with some actionable items to help keep you moving forward on both fronts. I’ve struggled with calendar issues and never-ending to-do lists for as long as I’ve owned my business. I think … Continue reading How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

Smack Happy Design Wins 2017 IMA Outstanding Achievement Award in Web Design & Development

Smack Happy Design Wins 2017 IMA Outstanding Achievement Award in Web Design & Development

Contact: Danielle Iera                                                                            Monday, November 20, 2017 Smack Happy Design, LLC danielle@smackhappydesign.com (415) 814-5885 Olivia Dalton IMA Support … Continue reading Smack Happy Design Wins 2017 IMA Outstanding Achievement Award in Web Design & Development

How to Get the Most Out of Your Marketing Budget

How to Get the Most Out of Your Marketing Budget

You have so many things on your plate — growing your business, taking care of current customers, finding new customers, and outdoing expectations. And figuring out your marketing budget is a huge part of the work you do. But it’s hard to make sure you have time to do everything you need to and do … Continue reading How to Get the Most Out of Your Marketing Budget

Why I Learned American Sign Language & You Should Too

Why I Learned American Sign Language & You Should Too

I decided to write this post because I truly feel it’s important for others (especially communicators and marketers) to understand how learning and using American Sign Language (ASL) can benefit how you communicate with others and better your life overall. At age four, I began learning ASL as my “second” language because my brother is … Continue reading Why I Learned American Sign Language & You Should Too