About Smack Happy
We truly care about people and it shows in everything we do, from communication and interaction to the work we produce on a daily basis.
What We Believe
All of the unique, creative individuals at Smack Happy care about you, your business, and your customers. Everyone agrees that helping people is our top priority.
1.
Usability. Websites should be easy to use, both on the front end and back end, for you and your clients.
2.
Design. We're artists as well as coders. Design is important and is multi-dimensional.
3.
Transparency. Open communication and transparency are non-negotiable and goes in both directions.
4.
Integrity. Speaking honestly, thinking with sincerity, and acting with integrity is at the core of who we are.
Our Stories
Alexis Keenan
I am a videographer, editor and producer, based in Oakland, CA.
I have been a creator since I can remember and stumbled into video production when searching for a path in college. After graduating I worked with a documentary producer as an assistant editor. Another producer in the same building recognized my hard work and invited me to work with him as well. While working with this producer I was a production assistant and production coordinator as well as assistant editor on a variety of productions for local big businesses. I decided I wanted to focus on editing and while I was gaining some ground through my work, I recognized the long path ahead and opted to "speed things up a bit", I bought a camera and decided to start making my own material to edit. One day while at the chiropractor, my doctor asked if I would make a video for his office. I immediately jumped on the opportunity and created Alexis Keenan Video, a boutique production company that tells the stories of local businesses and individuals.
I have always been interested in many career opportunities and paths. What I found with creating video content is the ability to learn and be part of many different lifestyles and careers. I love discovering the behind the scene story about people and their work. Putting together all the information into a video that is both educational and inspiring is a lot of fun.
My goal is to improve my skills in all areas of production, but specifically post-production editing and graphics. I want to be a documentary editor and work on films that tell the story of environmental conservation and social justice through stories of local people.
One fun fact:
I have been practicing Aikido since 2016. I love how the practice embodies the body, mind and spirit.
Alexis Keenan
Vivacious Videographer
Oakland, CA
Anna Byun
I am a web designer/developer and print designer, originally from NYC but currently based in Chicago.
When I graduated college with a degree in Fine Arts I knew I wanted to work in a visual field, but didn't know what to do beyond that. My first job was with the Marketing Communications department of a financial company, and after working closely with the agency they'd hired to manage their advertising, I realized that I wanted to do what they were doing. I took some computer classes and began my career as a Graphic Designer. With time I found myself becoming increasingly fascinated with web design, and when I decided to look into coding I was hooked.
I feel really lucky to have a career that excites me, challenges me, and scratches both my creative and analytical/problem-solving itches.
My goal is to create designs that are functional, user-friendly, and that generate results - all wrapped up in a pretty package.

One fun fact:
I started running when I discovered a race that serves chocolate at all of the water stations - great motivation!
Anna Byun
Divine Designer & Coder
Chicago, IL
Corina Pfeffer
I am a Web Designer and Developer, originally from Venezuela, currently based in Norton, MA.
I have a BS in Industrial Mathematics and initially worked on the management side of tech startups in Latin America. Almost 3 years ago, after becoming a mom, I started a lifestyle/mommy blog and realized that I wanted to learn to design and code so I could make it look the way I really wanted. I completed a Web Design course and with these newfound skills began freelancing, designing and developing mostly WordPress sites.
I love being able to combine my mathematician problem-solving abilities with my visual side. It truly is a perfect balance, allowing me to be creative when designing in Adobe Photoshop or Illustrator and technically making these designs come to life with HTML, CSS, Less, and PHP.
My goal is to make beautiful, functional, responsive websites and to go the extra mile ensuring that clients get the best solutions for their business to succeed.

One fun fact:
I'm a serious chocoholic. I need to have dark chocolate every single day!
Corina Pfeffer
Rockstar Coder & Designer
Boston, MA
Danielle Iera
In summation-I am a writer, a proud mama, closet nerd, refined yinzer, and big on brainstorming n'at. I enjoy every kind of conversation and consider everything in life to be "a good thing" until proven otherwise. Proud RMU Alumna (Go Colonials)! A good cupcake = everything.
My official journey with the interwebs began in 2007 while writing for a motorcycle lifestyle print and digital publication. I was very fortunate to work with a talented team of professionals who had vast experience in digital publishing, search engine optimization and marketing, and web design. My passion for digital marketing only grew from there. Over the past ten years, I've dabbled in everything from digital advertising to inbound marketing to eCommerce strategy in various industries, such as manufacturing, publishing, construction, and fashion. To backtrack a bit, my passion really started as a young girl who watched her father (a seasoned IT professional) leave the corporate world behind only to create a very successful (online) business from the ground up.
I love working with websites because there's always something new to do or learn. You also meet the best people along the way.
My goal is to LAUGH every chance I get, and also kick ass.
Danielle Iera
Digital Daydreamer & Project Manager
Pittsburgh, PA
Diane Pauley
I go by many titles, but above all else, I'm a storyteller. I hail from the east coast, but now call Colorado home.
My creative journey started after I graduated from college. I worked for a law firm, thinking I wanted to be an attorney, but soon realized that career path wasn't for me. Long story short, I actually became a life coach. I started blogging, tweeting, getting familiar with WordPress, and before long I had a business with clients. At first, I was helping people navigate career changes but that eventually evolved into helping entrepreneurs with their businesses. I added my love of writing into the mix and before I knew it, I was doing content strategy and copywriting for clients. Over the years, I've had the privilege of working alongside a handful of web designers because I believe content and design go together like a good PB&J sandwich. They're a match.
While I love words, what I really love is seeing stories come to life. And what better way to do that than by helping businesses tell their brand stories on the digital screen.
My ultimate goal is to help people as much as I can, be of service where I can, and be a part of a mission greater than myself.

One fun fact:
I don't know how to drive (like at all).
Diane Pauley
Sweet Storyteller
Denver, CO
Jessica Sand
The only way to consistently succeed and do great work is to love what you do. I'm grateful that I can say that I absolutely love what I do even more each day.
I am a coder, designer, and project manager from Lorain, Ohio who has a slightly weird obsession with the amazing world of WordPress. I have a BS in Early Childhood Education and an MBA in Internet Marketing. I always wanted to become a 2nd-grade teacher and once I graduated, I decided that I couldn't pass up the opportunity to learn more about the online world. I have a weird love of learning and becoming more knowledgable about anything and everything that I can.
My dog Lola is my best friend! She's a 5-year-old, 95lb Pitbull/American Bulldog and she's filled with so much love.
My love for technology and the internet came from my dad. As a kid, I remember him taking apart computers just to see if he could remember how to put everything back together. He has been with the FAA for over 30 years, works hard every day and is definitely my role model.
My goal is to better myself and my skills in every way. All while learning from some of the most talented and creative people out there that I get to call my team.

Fun Fact: I am a total Apple nerd and actually fixed broken and cracked iPhones/iPads for a couple of years.
Jessica Sand
Project Manager, Coder & Designer
Cleveland, OH
Josslyn Van Estenburg
As resident Office Manager Maven, I enjoy keeping the team well-connected with clients. I also love keeping things fun and creating fabulous drawings during our remote team game sessions.
I’m quite keen on a good cup of tea, good music, and a comfy pair of slippers. You won’t find me without my furbabies!

Fun Fact
One fun fact about me is that I love to carve animals and flowers out of wood.
Josslyn Van Estenburg
Office Manager Maven
Cleveland, OH
Natalie Milton
I am Natalie Milton and I am a Designer/Developer from Lafayette, Louisiana.
I first got interested in web Design and Development from playing with my MySpace Profile (cringe). I got my degree from the Art Institute Online, but since web technologies change so often, I am mainly self-taught. I am a big lover of art and design of any kind. I also love solving complex puzzles, so I think that’s why I enjoy what I do so much. I see each project as a fun, new challenge, and get excited about each one. PHP and Javascript are my fav languages, and I specialize in e-commerce websites.
My goal is to continue to grow as a designer and developer, and to learn as much as I possibly can during my lifetime.
One fun Fact:
I can't ride a bike! I can go straight, but don't ask me to turn.
Natalie Milton
Designer & Web Alchemist
Lafayette, Louisiana
Meet Our Fabulous Owner
Nicole Hanusek
Nikki Stormborn of the House Smack Happy, First of her Name, the Custom Coded, Queen of the Designs and the First Website, Nichole of the Great List of Typos, Breaker of Rules, and Mother of Puppies.
I've been designing and coding websites since 1998. Yep, that's before the Internet was popular! I currently live in San Francisco, but I started out in Cleveland, OH. In college my major was illustration and one day I was working in the computer lab and my colleague was looking for jobs in our industry. I thought to myself, "I should probably do that too!" So I sent my resume to every place that offered graphic design positions in my area. I interviewed at a web consulting company, and the owner asked me why I wanted the job. I didn't even know what the job was! He hired me anyway, and on the first day, the Art Director handed me a thick book and said, "here, learn HTML." And so I did, and here we are. I'm hooked.
What I like most about building websites is that I get to be creative visually and solve problems. Growing up, I was a huge fan of math and science, so the coding part of the job scratches that logic and trouble-shooting itch. I get to partake in the artsy side and analytical side - the best of both worlds!
My goal is to help make everyone's life easier. By building easy-to-use websites, I can help my clients, as well as their clients.
One fun fact:
I still love to paint and doodle on the side. Ask me about my artwork any time
Specialties:
Design, Problem Solving, Running SHD
Nicole Hanusek
Founder / Designer / Coder
San Francisco, CA
Ruben van Engelenburg
My name is Ruben van Engelenburg and I'm a full-stack web developer working from Irvine, Orange County.
My web development adventure started back in college (mid 90's) when I created my first website using basic HTML and JavaScript. In the late 90's, I created my first webshop using Perl and JavaScript. Since the advent of PHP and ASP, a lot has changed. PHP and JavaScript are my weapons of choice for many web projects now and I'm on a continuous journey of learning new things, most of it related to web development.
Web development is continuously changing; new technologies, languages, frameworks and devices are added to the mix. This forces me to constantly learn new things, which is a lot of fun.
My goal is to always deliver beautiful and easy-to-use web applications that are easy to maintain.

One fun fact:
Willing to wait in line for hours to get that one special release of craft beer.
Ruben van Engelenburg
Programmer Extraordinaire & JavaScript Guru
Los Angeles, CA
Viktor Angelopoulos
I'm a full-stack web developer from Athens, Greece. My office is also occupied by my boxer-amstaff mix, who has been my sidekick for over 12 years.
My father passed down his love of computers - he was an early adopter and used the Apple Macintosh II for his graphic design work. During my teenage years, I discovered the ever-growing World Wide Web and was fascinated by how websites worked. My curiosity inspired me to teach myself how to make my first one. A couple of books and many long hours of trial and error later, I had built my first website. After high school, while enrolled in Software Engineering, I found my passion for PHP development. As years passed and while working with clients, I learned about the front-end of things as well and was able to rediscover my creative side. I stumbled across WordPress when it was still a blogging tool and I stuck with it as it became a powerful Content Management System. I grew professionally alongside WordPress and now specialize in web development using the "engine" behind almost 30% of the websites online today.
I love turning ideas into reality. The whole process of creating a website that provides a proper experience for its audience is what motivates me to adhere to high-quality standards while being creative. My work keeps my interest because every project is different and I get to work with different teams and clients. I always feel I've learned something new after every website launch.
My goal is to create beautiful, functional websites that do justice to the ideas behind them. My life philosophy (of course, I'm Greek!) is to continuously evolve as a professional and as a person by welcoming challenges and devising innovative solutions.

One fun fact:
Although I'm left-handed, I operate my keyboard & mouse just like a right-handed person would. By the time I learned it could be switched around, it was too late because I had already adapted!
Viktor Angelopoulos
WordPress Fanatic & Developer
Athens, Greece
The SHD Pet Family
Steals/hides our hooman's things they're not looking or not home.
Sometimes thinks the green porch rug is also the grass.
Thinks hooman is someone new if hooman hasn't moved for a while and then gets up.
Comforts hooman when sick.
Takes one piece of food at a time into the corner to eat so hooman won't steal it.
One fun fact:
Most of us sit right next to, underneath, or on top of our hoomans at any given time during their workday.
Specialties:
Appearing on-screen during an important work meeting.
**
Our pets (and kids too!) mean everything to us. They are a part of our little Smack Happy family. It's not uncommon to randomly meet one or more of them during a project meeting.


Doggos & Kitties
We Lovz Treatz & Hoomans
Global
Our Culture
We have a simple, single purpose—to make people genuinely happy. Our core values capture what we do when we are at our best.
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One World.
All Walks of Life.
"Our people don't have one look, one background, one culture, [..] the common thread is they are themselves. They are genuine."
- Erik Nordstrom