Our Core Values

"Our belief is that if you get the culture right, most of the other stuff – like great customer service, or building a great long-term brand, or passionate employees and customers – will happen naturally on its own."

— Tony Hsieh, Zappos

We endeavor to fill the internet with unique, honest, and welcoming websites that excite and inspire.

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    We approach our team members and our clients with respect and openness.

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    We understand that we all make mistakes and there is no such thing as perfect.

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    We give our all to every project that comes our way because we care that much.

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    We love what we do, we care about our clients, and we know how to have fun.

We Promise

To create websites that inspire positivity, promote happiness, inspire the internet to be a welcoming space, and encourage the world to be an even better place.

To design websites that speak to people’s hearts, connect with them, and inspire them to want to dig in and learn more.

To build inclusive, equitable, and welcoming websites that are honest, human, and mean something.

Our Vision

Making beautiful, user-friendly websites and marketing strategies that generate more business so our clients can do more of what they love.

Our Mission

Smack Happy Design is in the business of making websites and marketing strategies people love to use that are beautiful and user-friendly with clean code. We’re quick to respond to people and go the extra mile with all of our clients and each other. We stand out from the rest because we truly care about people and it shows in everything we do, from communication and interaction to the work we produce on a daily basis.

Diversity & Inclusion

We strive to support one another’s continuous transformation and growth to a place where all will thrive and grow as they recognize their value in an ever-changing global community. Resources | Statement

Our Culture

  • 1.


    I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of Smack Happy Design, its current and future team, and its clients at all times. I always recommend the solutions that Smack Happy provides.

  • 2.


    I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.

  • 3.


    I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.

  • 4.


    Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.

  • 5.


    I speak positively of my fellow team members, my clients and Smack Happy in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.

  • 6.


    I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.

  • 7.


    I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and useable knowledge rather than just theory.

  • 8.

    Team Work

    I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.

  • 9.


    I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.

  • 10.


    I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.

  • 11.


    I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.

  • 12.


    I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.

  • 13.


    I am a truly grateful person. I say thank you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right…

  • 14.


    I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.