Azure Sky Chiropractic

The Brief

Azure Sky Chiropractic had been operating a small practice for several years and had perfected the unique way they are able to help their clients heal. With a shift in their business offering, their DIY website was no longer attracting the right clients, and therefore not helping their business grow.

The owners/practitioners approached Smack Happy to help refine their brand, and showcase it to the world through a new website.

Our Approach

Immediately upon meeting and speaking with Azure Sky Chiropractic, it was clear that their website was not accurately portraying who this team was and their true level of expertise, and we were excited to help them fix that!

The project started with a Discovery phase where we interviewed key stakeholders in the company to learn as much as we could about Azure Sky, attempting to answer questions like, “what makes them different”, “where did their passion come from”, “what is the tone of the company’s culture”, “how are they making a difference in their clients’ lives”, and more.

Our copywriters drafted headlines, subheadings, and body copy for the website that balanced the scientific research behind Azure’s services, and the warm, real-human language that the doctors use with their clients.

Our designers used the inspiration images provided by Azure along with their existing branding, and extrapolated that into a beautiful, modern, inviting website.

The Result

The resulting website combines beautiful design and engaging content, built on performance-focused code that will serve as the new digital foundation to help Azure Sky Chiropractic grow.


Health & Wellness

Our Role

Copywriting, Custom Theme, Graphic Design, HTML and CSS, Responsive Design, Web Design, WordPress


August 31, 2023

From the Client

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