LB Communications – Lee Barnathan
The Brief
Meet Lee Barnathan, a skilled journalist, ghostwriter, and editor passionate about uncovering the hidden truths that make stories unforgettable. Lee approached Smack Happy with a clear goal: to revamp his website and attract clients searching for a talented ghostwriter. By shifting the website copy and design to appeal to those with captivating stories to tell, Lee hoped to draw in a wider audience and establish himself as the go-to expert for all their ghostwriting needs.
Our Approach
After carefully assessing Lee’s needs, we determined that a new website was required to accurately represent who he is today and be easy to use and update. Our goal was to create a website that would capture the essence of Lee’s unique brand and enhance his already impressive reputation. To achieve this, we designed a 20-30 page responsive WordPress website using Beaver Builder, with a primary focus on ghostwriting books and a secondary emphasis on five other essential writing services, including editing.
In addition, we collaborated with Lee and his SEO team to streamline the number of outdated SEO pages. By analyzing the about 13k pages, we determined which pages retained SEO relevancy and carried them over to the new website. Our approach focused on achieving a balanced and effective online presence for Lee, reflecting his exceptional writing and ghostwriting abilities.
The Result
In conclusion, the new Pressto website has transformed Lee’s online presence and elevated his business to new heights. With its user-friendly interface and modernized design, the website now effectively showcases Lee’s unique talents as a writer and ghostwriter and attracts the clients he desires.
From now on, our team will continue to provide ongoing support and maintenance to ensure the website remains healthy and optimized. This will enable Lee to focus on what he does best – delivering exceptional writing and ghostwriting services to his clients. The future is bright for Lee, and we are proud to have played a role in his continued success.
As an additional feature, we are thrilled to include one of our latest service offerings on Lee’s website. This cutting-edge solution updates his Privacy Policy, Terms and Conditions, and other policies automatically as changes occur. As a necessity for every website, we understand the importance of maintaining these documents accurately and up to date.
With this new solution, Lee can rest assured that his website is always compliant with the latest regulations and industry standards without needing constant manual updates. This innovative feature saves time and effort and provides an affordable and effective solution to meet his website’s legal requirements. We are proud to offer this service as part of our commitment to delivering exceptional website design and maintenance to all our clients.
Industry
Ghostwriting & Editing
Our Role
Responsive Design, Web Design, WordPress
Launch
March 3, 2023
From the Client
I hired Smack Happy to completely redesign my website. My old site was ugly, hard to navigate, took forever to get fixes put in, and I felt that if I wanted to take the next step in my business, I would have to upgrade my website. I had known Nicole for a couple of years and felt she could provide the fresh and modern look I needed. Was I completely right! Nicole and her team kept me on task, provided valuable insight and feedback; and when I decided something was amiss, they fixed it the same day. My new site (leebarnathan.com) is cleaner, sleeker, easier to navigate, looks nothing like my old site, and I have received numerous compliments. I always tell those people who designed it, and I would heartily recommend Smack Happy for all website designs and redesigns.