Packlahoma
The Brief
Packlahoma, an Oklahoma-based company specializing in wholesale empty cannabis packaging and custom packaging, sought to enhance their market presence with a robust online platform. Their objective was to develop a website that not only represented their brand and culture but also streamlined the customer purchasing experience through automation. Our task was to transform their digital footprint by creating a fresh, SEO-optimized website and website content that mirrored the success of their previous online ventures but tailored specifically for Packlahoma.
Our Approach
We initiated the project with an in-depth analysis of Packlahoma’s requirements and the shortcomings of their previous website. This allowed us to tailor a strategy that aligns with their business goals and the unique aspects of their market.
Our focus was on crafting approximately 15-20 static pages alongside essential e-commerce functionalities—ranging from product pages to checkout processes. Each element of the website was designed to ensure ease of navigation and maintenance.
Working closely with Packlahoma’s leadership, we developed custom content that resonates with their brand’s voice and vision. Each page was optimized for search engines to enhance visibility and attract organic traffic.
The Result
Marking a milestone with the first lead submission shortly after going live, the feedback was overwhelmingly positive. With a seamless e-commerce experience that supports the client’s goal of securing large orders without extensive direct customer interaction, the new website not only meets Packlahoma’s initial requirements but also sets a solid foundation for future scalability. In addition, the integration of comprehensive SEO practices continues to enhance its market reach and effectiveness.
Industry
B2B, B2C, E-commerce, Health & Wellness, Small Business
Our Role
Copywriting, E-commerce, Responsive Design, Web Design, WooCommerce Plugin (ecommerce), WordPress
Launch
April 25, 2024
From the Client
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