Portfolio

Bespoke Partners

The Brief

Adam from Bespoke Partners reached out to us for support with their Digital Marketing, including:

Social media strategy
Blog copywriting
Icons for their new website
Custom Zoom backgrounds
Pitch deck templates for targeted campaigns
Tear Sheets for targeted campaigns, and social media posts.

For social media specifically, their goal was to increase engagement, post more consistently, and post more variety. They went from posting occasional ‘placements’ and press releases – and now we post blogs, press, placements, employee announcements. They wanted imagery also that was in-line with their brand as well.

Our Approach

Social Media Strategy

We worked with the Bespoke team to go from posting occasional ‘placements’ and press releases to posting blogs, press, placements, employee announcements on a regular basis, all accompanied by imagery also that is in-line with their brand. We focused mainly on LinkedIn, composing the content, creating imagery, and scheduling the posts based on engagement metrics.

Icons

Our designers created new custom icons to be used in Bespoke’s new website.

Zoom Backgrounds

Branded zoom backgrounds were created so everyone from Bespoke could use them during meetings, displaying their branding and removing distractions.

Pitch Deck

We created several PowerPoint templates for the Bespoke team to use whenever they have a presentation, so all company materials have a cohesive style and display key information in a compelling manner.

Tear Sheets

The goal here was to design one-pagers that highlight the firm’s expertise and display all key information about their services.

The Result

The results of our Digital Marketing work for Bespoke were overall fantastic. All the design work looks great, sticking to their style guidelines and clearly showcasing their expertise.

The social media efforts resulted in truly impressive metrics:

6,295% increase of reactions (likes, comments, shares)
186% increase in overall clicks over the last month
94% increase of unique impressions over the last month
97% increase in total engagement on non- placement posts over last 6 months
92% increase in average clicks per post over last 6 months
29% increase in total audience over last 6 months
303 Comments
262 Shares

Find more details about these results in the slides to the right.

If you ask us, the key to the success in this project was the way we worked with Adam and Maureen from Bespoke every step of the way. Both were very very helpful and a key part of the realized success. The collaboration was immaculate. They met with us on strategy, brainstormed ideas, and gave continuous and valuable feedback.