Social Media Strategy
We worked with the Bespoke team to go from posting occasional ‘placements’ and press releases to posting blogs, press, placements, employee announcements on a regular basis, all accompanied by imagery also that is in-line with their brand. We focused mainly on LinkedIn, composing the content, creating imagery, and scheduling the posts based on engagement metrics.
Our designers created new custom icons to be used in Bespoke’s new website.
Branded zoom backgrounds were created so everyone from Bespoke could use them during meetings, displaying their branding and removing distractions.
We created several PowerPoint templates for the Bespoke team to use whenever they have a presentation, so all company materials have a cohesive style and display key information in a compelling manner.
The goal here was to design one-pagers that highlight the firm’s expertise and display all key information about their services.
The results of our Digital Marketing work for Bespoke were overall fantastic. All the design work looks great, sticking to their style guidelines and clearly showcasing their expertise.
The social media efforts resulted in truly impressive metrics:
- 6,295% increase of reactions (likes, comments, shares)
- 186% increase in overall clicks over the last month
- 94% increase of unique impressions over the last month
- 97% increase in total engagement on non- placement posts over last 6 months
- 92% increase in average clicks per post over last 6 months
- 29% increase in total audience over last 6 months
- 303 Comments
- 262 Shares
Find more details about these results in the slides to the right.
If you ask us, the key to the success in this project was the way we worked with Adam and Maureen from Bespoke every step of the way. Both were very very helpful and a key part of the realized success. The collaboration was immaculate. They met with us on strategy, brainstormed ideas, and gave continuous and valuable feedback.
B2B, Technology, IT, Start-ups
Copywriting, Graphic Design, Illustration, Photography, Social Media Management
March 24, 2022
From the Client
These [icons] rock! I love the look and style.