Refer Smack Happy Design

The Extension of Your Marketing Department

A Little Incentive

If you refer a prospect and they choose to work with us, you will receive some love from us in return! Here are a few examples of what our best referral partners have received.

  • Generous Gift Card
  • Discount on a Project
  • Charity Donation
  • Free Hosting
  • Percentage of Profit
  • Free Blog Posts
  • Marketing Help
  • Snack Boxes

Good Referral:

Type of Work

Web Design

We mostly focus on designing and building websites. We build them in WordPress, so you can think of us as WordPress experts.

What sets us apart is that we really get to know our clients, their culture and personality, their target audience - we bring that all together to create a website that really speaks to their audience and helps complete that connection and trust necessary to close the deal. 

WordPress Maintenance

Because WordPress is a huge target for hacking, we also offer ongoing maintenance plans where we keep the WordPress software and plugins updated on a weekly basis, giving clients peace of mind. Most small business owners don't know they should be making these updates, much the same way you update your computer or smart phone operating systems.

We have support hours that sit on top of that, which can be used for content updates, writing blog posts, content marketing, newsletters, and other graphic needs.

Good Referral:

The Prospect

We're looking for three types of clients, outlined below. Small business, solo entrepreneurs and tech start-ups.

We're industry agnostic. Most of our clients are in professional services, such as consultancies or coaching. They might also use the word "client" and get most of their business through word-of-mouth.


IT Professionals, Coaches, Non-Profits, Software Providers, Transportation, Food and Beverage, Education, Skilled Trades, etc

Small Business

Looks like:

A company with 50 or fewer employees, or $10m-50m in revenue located anywhere in the US. Their website is outdated or underperforming. They don't have the time or expertise to handle a website redesign on their own. Or they need help maintaining the website and ongoing marketing efforts.

What to listen for:

  • The website isn’t generating enough leads or qualified leads
  • The website doesn't help them close deals
  • They need help and guidance to create a new website
  • Complaints about an unresponsive web developer

Solo Entrepreneurs

Looks like:

An individual who's been running their business for at least five years, making $1m-10m in revenue. They've done well enough with their web presence up until now and they're ready to take it to the next level. They usually don't have time to do this on their own and see the value in hiring an expert instead. 

What to listen for:

  • They want a new website but don't have the time or expertise to do it
  • The website isn’t generating enough leads or qualified leads
  • The website doesn't help them close deals
  • Their website is hard to work with or update 

Tech Start-ups

Looks like:

Start-ups often don’t have the budget for a full-time marketer or web person. Or they have so many marketing initiatives, they just can't keep up with it all. We can step in and help them execute strategies and create content. We become the fill-in employee until the start-up is ready to hire a full time marketing person. 

What to listen for:

  • Start-up people work long hours and may complain they have too much to do and not enough time to do it.
  • Or they may be asking if you know anyone who can do web work, marketing work, or content creation.

What to Ask?

If you want to be proactive and speak to your clients about us, here are a few ways you can begin the conversation.

“Is your website helping you convert leads?” -OR- “Does your website act as a key part of your sales process?”

[if they don't know]

“I have the perfect company that can help you figure that out, would you like an introduction?”

“When is the last time you redesigned and organized your website?"

[if over 4 years]

"You might want to consider a redesign, most websites get bloated and unfocused over time. I have a great firm I can introduce you to.”

“My website company is offering Website Conversion Assessments, would you like to get one for your business?”

[Note: these are free!]

How to Introduce Us

An email introduction is best, it can be short and sweet:

Hi [name],
I'd like you to meet Nicole Hanusek. She and her team at Smack Happy Design are the WordPress experts. Their custom websites are always delivered with these three pillars intertwined: design, functionality, and security. Their designs are created from scratch, tailored specifically for their clients (design). Their number one goal when building the site in WordPress is making sure you can easily make edits (functionality). And after they launch the website, they'll maintain it on a daily basis to keep it healthy and open for business (security).

Hi Nicole, I’d like you to meet my friend, [name], he/she owns a small business and needs your help with…

Please connect!

If you find yourself talking to our future client, you can say something like:

“I know the perfect person who can help you, would you like me to give you an introduction?”


“I just met someone who can help you with this, I’d love to introduce you. Would that be OK?”

How it Works

All you have to do is start referring to us. We'll keep track of the business you send and reward you along the way.

The type of incentive you receive is based on the size of project you refer and how often you refer to us. We promise that you will be well taken care of when you make us your web partner of choice!