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Boyett Construction

The Brief

Boyett Construction is a leading specialty subcontractor based in the Bay Area, specializing in doors, drywall, carpentry, and lath & plaster.

They had an aging website that was beginning to break. With a desire to grow, Boyett decided it was time to build a new website that accurately represented their business.

Our Approach

The goals for the new website were:

Improved Branding and Professionalism: By updating the design and content, Boyett Construction will present a more modern and professional image. This is important in industries like construction, where first impressions can impact credibility and trust with potential clients, especially general contractors, their target audience.
Enhanced User Experience: A new website with better navigation, especially a streamlined photo gallery and project details, will make it easier for visitors to quickly understand the services Boyett offers, their specialties, and the scale of their projects.
Showcasing Expertise: With an updated project gallery, they can effectively highlight their experience and success in different industries, such as healthcare, government, and high-tech sectors. This helps potential clients visualize the scope and quality of their work.
Search Engine Optimization (SEO): Incorporating relevant keywords and meta tags, such as location details, will improve their online visibility, making it easier for local businesses and contractors in California to find them?.
Updated and Relevant Content: The outdated content will be replaced with more accurate information that aligns with their current business model and offerings, allowing clients to see the most up-to-date services and expertise they provide?.

The Result

The new website brings a fresh, modern look to Boyett’s 35 years of experience in the industry. Now that the website reflects accurate information, their employees spend less time fielding calls and questions from non-customers.

The project gallery not only ads engaging content to their website, resulting in additional time spent on the site, but it also highlights their expertise in areas not previously represented on their website.

These enhancements collectively are helping to attract new business and increase overall engagement with the company.