Castro Psychotherapy

The Brief

Having been given a design from a previous designer that didn’t quite embody the vision they wanted, Dr. Sean Riley was looking for a cleaned-up graphic design for building signage that complimented the structural aesthetic, would be visible from a distance, and appropriately advertise the business by directing people to the website. The intention of the sign is to help others find the business more easily, considering they share the location with other local businesses in the area.

Our Approach

While website design is our bread and butter, we are always excited to be able to work on other design-related projects. This project was especially cool because the sign was larger in size (34″ wide by 65″ tall) and would be prominently displayed on a building located at the intersection of Market, Sanchez, and 15th Streets in San Francisco. After we met to discuss the details of the project, we worked with Sean and his colleague over several weeks to really make the sign unique. First, we started with mockups from three designers to choose an overall look and feel. Over a few weeks’ time, we collaborated on iterations of the design including variations of fonts and font aesthetics by sending mockups for them to provide feedback on.

The Result

After mocking up the final two iterations on a photo of the building itself, they moved forward with their most favorite version. Finally, we packaged the file to send off to the printer of their choosing. We were delighted with the results. The feeling was likewise, as Dr. Riley was very happy and grateful for how everything turned out stating, “We’ll be sure to use Smack Happy again!


Health & Wellness, Local Business, Skilled Trades

Our Role

Concept, Graphic Design


October 10, 2019

From the Client

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