E-Loan
The Brief
Eloan provides Home and Auto loans to consumers. The Auto Loan Calculator continually dropped users after performing a calculation. Evaluated usability test results and began with wire frames. Worked through several rounds of revisions to create a more user friendly tool. The new calculator converted 183% more users to loan applications.
Poster promoting a drawing for airline tickets at the C.A.R. tradeshow. Postcard to be inserted with MBNA bills, promoting a consumer to refinance with E-LOAN. Another postcard to be inserted with PowerCheck, advising consumer about how to use a PowerCheck. Emphasis on consideration for brand identity and call to action.
Industry
Our Role
Concept, Graphic Design, HTML and CSS, JavaScript, Photoshop, User Interface, Wireframes
Launch
March 1, 2009
From the Client
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