Eloan provides Home and Auto loans to consumers. The Auto Loan Calculator continually dropped users after performing a calculation. Evaluated usability test results and began with wire frames. Worked through several rounds of revisions to create a more user friendly tool. The new calculator converted 183% more users to loan applications.
Poster promoting a drawing for airline tickets at the C.A.R. tradeshow. Postcard to be inserted with MBNA bills, promoting a consumer to refinance with E-LOAN. Another postcard to be inserted with PowerCheck, advising consumer about how to use a PowerCheck. Emphasis on consideration for brand identity and call to action.