Journey CXO is a membership community helping leaders and emerging leaders along their professional journey. At the core is the principle of balancing success with fulfillment.
Journey CXO built their first website with SquareSpace. With advancing technology and the desire to grow, the website needed to function better to align with the goals of the business and the target audience.
Since Journey CXO had no complaints with their branding and website design, we were primarily focused on improving the functionality of the website. Our first step was to rebuild the existing website inside a WordPress framework. Once that was complete we could focus on our other initiatives:
- Increase brand awareness and further define the Journey CXO voice
- Exponentially grow website traffic and leads through a variety of digital marketing strategies and website improvements
- Showcase the personality, culture, and brand promises of Journey CXO
- Allow Journey CXO to easily manage content on the site and reduce administration costs
- The new website needed to assist the target audience do the following:
- Understand the importance of and need for joining the member community
- Easily connect with Journey CXO staff and apply for membership
- Easily access the members only benefits
Smack Happy aided Journey CXO with improvements to their websites copy and overall site flow, making minor design adjustments in order to draw attention to their key messages.
The resulting website is a useful resource for existing clients, potential new clients, and potential new partners.
July 7, 2022
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