Preservation Tree Migration
The Brief
SavATree, a fast-growing lawn care company, needed support migrating the website of a newly acquired business, Preservation Tree, from Craft CMS to WordPress without losing valuable SEO equity.
Our Approach
Working alongside a trusted hosting partner, we ran a full technical audit, set benchmarks, and performed browser testing to catch issues before migration. Our developers then recreated the site in WordPress with Beaver Builder, ensuring a 1:1 transfer of content, metadata, and permalinks. Along the way, we optimized responsiveness, streamlined the CMS for easier management, and enhanced SEO functionality.
The Result
Within two months, the Preservation Tree website was relaunched on a stable WordPress foundation with:
- Improved performance and mobile responsiveness
- Cleaner, more consistent design elements
- Optimized images, links, and metadata
- Enhanced SEO capabilities via Rank Math
- Simplified CMS management for ongoing updates
The result: a secure, modern site that protects SEO rankings, improves usability, and supports SavATree’s continued growth.
Industry
B2C, Local Business, Skilled Trades, Small Business
Our Role
Responsive Design, WordPress
Launch
October 11, 2021
From the Client
This is one of the best teams we’ve hired in recent years. They are all all-stars and it showed. The whole process from beginning to end was pain-less and effective. I still can’t believe how well of a job they did in such a short time frame. Thank you Thank you Thank you!
Hear Merrick talk about what it’s like to work with Smack Happy.