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Susan Feder Mediation

The Brief

Susan Feder is an experienced California mediator. For a mediator, a website has one job: when an attorney hears her name and looks her up (almost always on their phone) it needs to instantly confirm she’s credible, experienced, and the right fit for their case.

Her existing site was no longer doing that job. It was barely mobile responsive, displayed a phone number that had been disconnected, and carried a dated look that hadn’t changed in years. Her representative cases (the content attorneys care about most) were buried behind repeated “more” clicks and a cluttered, inconsistent category system. The news section hadn’t been updated since 2021, contact paths routed visitors away to her Judicate West profile, and the site said nothing about Zoom mediation, despite virtual sessions now being the norm.

Susan asked us to refresh the site with a modern, professional look, make it effortless to browse on mobile, and put her case experience and testimonials front and center.

Our Approach

We started by rebuilding the case results architecture around how attorneys actually search. The sprawling category list was consolidated into clean practice areas, with descriptive subcategories nested beneath them and dropdown filtering, so an attorney with a specific type of case can find Susan’s relevant experience in seconds. All categories now appear on the homepage, ordered alphabetically.

We then removed friction at every step: the two-step “Download Bio” PDF became a full About page with her education and experience immediately visible; the contact form now routes directly to Susan’s inbox (with deliverability fixed and spam filtering added); and outdated office and contact details were corrected throughout.

The design refresh itself began with mockups so Susan could react to concrete layout and color options, prioritizing a mobile-first experience, fast scanning, prominent testimonials from both plaintiff and defense counsel, and clear messaging that she mediates via Zoom, in person, or hybrid.

Finally, we made the site easy to own: a recorded, hands-on training session showed Susan how to add new cases and testimonials herself, with tutorial videos published right in her site dashboard.

The Result

A modern, mobile-friendly site that does exactly what an attorney needs it to do: answer “has she handled cases like mine?” and “what do people say about her?” in a few taps. Susan can now keep her case list and testimonials current on her own, while Smack Happy handles everything beyond day-to-day edits.