Portfolio

Tango Networks

The Brief

Tango Networks: U.S. Marketing Support

As Tango Networks’ marketing team in the US, we work closely with their UK-based team to drive awareness, engagement, and partner success. Our collaboration spans branding, product launches, content marketing, trade show support, and strategic messaging.

Supporting Product Repositioning in 2025
This year, we are focused on repositioning Tango Extend to empower resellers with clear, compelling messaging that resonates with enterprise companies and their employees. Our efforts include refining product narratives, strengthening value propositions, and creating targeted marketing materials to enhance partner enablement.

Our work also includes, but is not limited to the following:

Social media content & strategy
Marketing asset management
HubSpot support + transition to Partner Relationship Management (PRM) system
Brand refresh/design
Event graphics
Marketing collateral
Web design

Our Approach

Tango Extend for Microsoft Teams
We played a key role in the branding and market positioning of Tango Extend for Microsoft Teams. This included a refreshed website design and custom coding for the Value Calculator, ensuring a seamless user experience for potential customers evaluating cost savings and efficiency gains.

Expanding Tango Extend for Webex Calling
As Tango Networks continues to expand its partner ecosystem, we have supported the launch of Tango Extend for Webex Calling. This initiative enables Cisco’s Certified Mobile Calling Providers to offer Tango Extend services to over 16 million Webex Calling users, reinforcing the company’s presence in enterprise communications.

Ongoing Social Media Strategy
Our team continuously manages Tango Networks’ LinkedIn presence, curating and publishing blogs, press releases, and service updates. We develop and schedule content strategically, using engagement metrics to optimize post performance and ensure consistent brand messaging.

Trade Show & Event Marketing
From trade show booths to digital display graphics, we create compelling visuals that elevate Tango Networks’ presence at industry events. Following the launch of Tango Extend for Microsoft Teams, interest was already generating within the first 75 minutes of the event. We continue to design and execute marketing campaigns that support Tango Networks and their channel partners.

Evolving the Extend Brand
During a design refresh for a trade show, we introduced a subtle yet impactful update to the Extend logo, incorporating a stylized “X.” The design resonated so well with the team that it has now become the official branding for the Extend product line.

With ongoing product launches, market expansion, and reseller enablement efforts, we remain a strategic marketing partner, driving growth and visibility for Tango Networks across the U.S. market.

The Result

Our comprehensive services provide expert marketing, design, and strategy specialists, delivering a higher level of expertise and efficiency at a fraction of the cost of building an in-house team.

4000+ tasks completed, +33% YoY
$259.5K saved* by hiring us, +7% YoY
3,112+ total followers on LinkedIn, 672+ new in past 365 days
20.5% increase in clicks YTD
10.8% increase in engagement YTD
25% increase in company page views YTD
50% better engagement rate than competitors YTD

*Compared to the average salary of $75.2K for individual marketing roles in the U.S.—including marketing managers, social media managers, web designers/developers, graphic designers, and trade show managers—businesses can achieve significant cost savings by partnering with us.

It’s been great working with the team at Tango Networks on the various campaigns and designs so far. We’re excited to continue on what’s next!