Verducci Event Productions

The Brief

2021 Update

In light of the challenges 2020 presented, Verducci Event Productions decided to pivot and take their business to a new level with virtual and hybrid events, moving away from in-person event productions and toward higher-end video production, live broadcasts, and streaming. They wanted to update their website to highlight them as a Live Streaming/Broadcasting and Video Production Company. Also, they needed a presentation with a true WOW factor to present to big companies moving forward.

The client, Verducci Event Productions, is a growing entertainment company that provides full-service event production for social and corporate gatherings. They wanted to upgrade their image to one that is cutting edge and hip. They needed help with their overall branding and turned to Smack Happy to partner with them in order to take their business to the next level. They wanted to have the strongest image of anyone in the industry.

Our Approach

Our team created a mobile-friendly, responsive site with a video rich custom WordPress theme. We perfected the look and feel that our client wanted. The site provides a multiple services for the variety of productions services Verducci offers. We created unique niches for their various clients, Corporate, Non-profit, Social and Weddings which showcased their many services including DJ & music, lighting and decor, audio-visual, rental, karaoke and photo booths.  The site if fully compliant and set up with Search Engine Optimization, Google Analytics Tracking, Google Search Console Tracking, an SSL Certificate, and Tracked Forms With Stored Entries.

2021 Update

What we did…

We worked with Verducci to create a sitemap that would show the updated and new pages strategically designed to highlight their new services. Nest, we worked on wireframes for the updated Homepage and new Service pages needed for the site and proceeded to plan out all the content required for them. Finally, we designed and developed the updated Homepage, and services pages for their new and updated Live Streaming/Broadcasting and Productions services.

The Result

In 2017 we built a colorful and content-rich site that displays the wonder of Verducci events. This website transformed the old outdated website into a new spectacular expression of who they are, it is unique to their business, their culture, and the awesome people that make up the Verducci Event Productions.

Since the launch of their new website in July 2017:

  • Organic search has increased by over 14%
  • Higher ranking organic keywords have increased by over 13%
  • Over 138 positive backlinks have been added
  • Overall bounce rate has decreased by over 3%

This client has also reported to us that 2017 was their best year yet, and they’ve been kicking-butt with their goals. Especially their goal to break into the corporate segment, which is going really well.

*Data taken from Google Analytics & SEM Rush reports July 2017 – January 2018

Read Verducci’s Business Success Story

2021 Update

Our team put in a lot of work for this project, and is happy to have done so! We resonate with Andrew Verducci and his company because he just wants to make people happy – and while it’s a business, he truly believes in their mission and vision. It’s an amazing thing to see him succeed and support their company in the process. We completed the project pieces at a time, so the site could be kept live while they worked.

We recently completed…

  • New slide deck with custom graphics and transition animations for present mode, turned into a downloadable piece
  • All new virtual landing pages with some custom graphics
  • New homepage
  • Updates to forms, and branded culture pages
  • Adding tons of new imagery
  • Navigation tweaks
  • Write all new content for landing pages
  • DJ Entertainment service added
  • New Weddings Page
  • Edit to resource downloads
  • Site Performance Updates

Check out the new images!

Virtual Event Production 2021


Arts & Entertainment, B2B, B2C, Events

Our Role

Concept, Custom Theme, Graphic Design, Illustration, HTML and CSS, JavaScript, Responsive Design, Sign Up / Enrollment, Web Design, WordPress


October 2, 2020

From the Client

I can’t say enough about the amazing job that Danielle and Nicole have done with our website. It has completely transformed our business, and our clients always tell us that we have THE BEST website within our industry.

What I love about their team is that they don’t just see me as “another” client. We have become great friends, and they truly care about our company’s mission and brand. Thank you, SMACK HAPPY for being a ROCKSTAR TEAM!!

Andrew V.