What is responsive web design?

To put it simply, responsive design means that your site looks great on all devices. Whether your user is looking at the site on a desktop computer, laptop, tablet, or smart phone, the design is set up to deliver the information in a friendly, easy-to-read format.

Technically speaking, this means that the content and information on your pages is all the same no matter the device. There are just additional styles set up in the code to make the page display differently in the different situations. You would still maintain everything in one place.

Why does responsive web design make sense?

More people are browsing the web in a variety of ways. Tablets and smart phones are continuing to gain popularity, and web access is becoming ubiquitous.

According to Google, 90% of all media interactions are screen-based, and 90% of people use multiple devices to accomplish their goals. Google even recommends web masters follow the industry best practice of using responsive web design.

It’s likely that your customers are viewing your site on a tablet or smart phone. (Don’t you go online on yours?) In order for them to have a good experience, you must optimize your site for these formats or your customers will lose interest and look to your competitors instead. Let your customers interact easily with your information by making sure your site is responsive.

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