Updating a Poorly Designed Website Updating a bad web design doesn’t have to be overwhelming and doesn’t need to be done all at once. We can’t emphasize enough how important it is to have a well-designed website for EVERY business in 2019. This is the face of your business. Your website is the first … Continue reading Why a Poorly Designed Website is Hurting Your Business in 2019
How Do You Update Google Sitelinks? Well, short answer—you can and you can’t update Google sitelinks for your website. If you’re not sure what I mean, these are the links and little tidbits of info that show up under your search results. This question has come up quite often lately, and often at the advice of … Continue reading Rant #425 — You Can(not) Manually Update Google Sitelinks!
There are SO MANY RESOURCES out there to dig into when it comes to keywords and keyword research. At the very basic definition, keywords are words and phrases that you want people to search to get to your search result and ultimately click on it. 4 Keywords Tasks to Get Started Before you make any … Continue reading Where Do You Start with Keywords?
Often our clients tell us either one of two things: “I have all this content, but I’m not sure how to share it,” or, “I don’t have social media, but want to start using it and posting about my business. Where do I start?” Both are very valid questions. So, where do you start with … Continue reading Unsure Where to Start with Social Media?
Who is your voice? Your audience? Their goals? Your goals? The answers lie within the alignment of your marketing to a key piece of your business: your brand. We caught up with Rachel Plasse, owner of RP Integrated Marketing, who has spent most of her marketing career working with B2B and B2C large corporations. In … Continue reading Why Consistency is Important for Your Marketing
In a recent Smack Happy Videocast, we caught up with visual storytelling expert, Jennifer Baxter. Jen walked us through how storytelling is a really basic human need (so TRUE). We all communicate through story. We’re always telling a story. Stories pull people out of their day-to-day lives. At the basic level, the way that … Continue reading Use Storytelling to Boost your Content Marketing Naturally
It can be really easy to totally freak out when you see a huge drop in traffic, leads, conversions—the lot. First know that when you have a website, these types of things do happen, and are fairly common. Take a step back, and breathe because there are some easy steps to take to troubleshoot and get to … Continue reading Your traffic drops A LOT—what’s next?
The team at Smack Happy Design is excited to announce the launch of their fun, new marketing services subscription, Smarketing Services. Smarketing is the result of a graphic designer, a content copywriter, and a marketing nerd having a baby together, then throwing a block party with a bunch of super creative people. It takes a … Continue reading Smack Happy is Excited to Present: “Smarketing Services”
Expanding Your Team to Fuel Your Joy and Give Your Business Room to Grow. Being a business owner means wearing multiple hats. It oftentimes forces you to not only be the expert in your craft but to be your business’s marketing team and to fill several other roles that are not innate to your skill … Continue reading How Leveraging your Marketing Team Can Improve your Bottom Line
We decided to combine the idea of cooking and marketing together because it’s fun and frankly two surprisingly similar concepts. Wouldn’t you want potential customers craving your next blog post like it was the best bite of digital food they’d ever had? Additionally, my resolution for 2018 is to simplify and see the bigger picture. … Continue reading Website Marketing While You Cook: 3 Recipes for Success