Posts by Danielle Iera
Optimize Your Website Like a UX Pro: A Step-by-Step Guide
Mastering Search Engine Optimization (SEO) will help you generate more targeted traffic. But, it’s not enough to just optimize for search engines alone. Thousands of people could flock to your website, but do they stay? And if they remain, are they having a good time?
Read MoreHow Practicing Creative Thinking Can Propel Us Forward
Yes, you are and can be creative. My mother always said, “I am not creative. I can’t even draw a stick figure…” and each time, it sounded more and more like she had stated a simple fact about herself. However, what I heard…was fear. Fear that showed up as insecurity, anxiety, or unworthiness. Or, perhaps…
Read More3 Ways to Practice Clever and Creative Thinking
Back to Basics: 3 Ways to Practice Clever and Creative Thinking If we want to support our customers, family, friends, colleagues, or anyone with any issue – actively listening has and will always help us find the solutions we need to help them. Sometimes, we don’t know. If you don’t have the answer to a…
Read MoreQuick Tips to Identify the Latest Scams Targeting Website Owners
Scams Targeting Website Owners: Website Domain Renewals This week’s tip is about the latest scams targeting website owners. As if we don’t have enough to worry about, right?! Scammers are getting REALLY GOOD at making things look legit. Lately, we’re seeing an uptick in domain renewal phishing scams coming in through contact forms and email.…
Read MoreSmack Happy Awarded IBTimes’ Best Web Design Company Designation
Yippee! International Business Times, a global insight and analysis e-publication serving over 55 million unique visitors, ranked Smack Happy among the best in the United States, as verified by the IBTimes editorial and data teams. Smack Happy is now recognized as one of International Business Times’ SPOTLIGHT service providers for Best Web Design Companies in…
Read MoreLinkedIn Hack: How to Easily Add Closed Captions to Videos
Captioning is inclusive. True, you’re boosting SEO or grabbing the attention of the serial scroller, but what you’re really doing is including over 5% of the world’s population. You’re including viewers that may not be able to hear the video. You’re helping non-native English speakers understand your message. Access is (and should be) a universal…
Read More11 Signs Your Website Needs a Redesign Now
“There is no perfect formula for success. Iterate your digital business strategy, and remember that you don’t need to fear failure, you need to fear not trying.” — David Vogelpohl, VP of Web Strategy at WP Engine 1 | Updating your website content is tedious or difficult Is your website simple to access, update and…
Read MoreWhen it’s Time to Redesign Your Website
How to Know When to Redesign Your Website Q: How often should I have my website redesigned? We recommend small and medium businesses have their websites redesigned every 2-3 years. This allows you to stay on the cutting edge of website technology and ensure your website is an authentic reflection of your brand as your…
Read MoreGetting Inspired in “America 2.0”
Every so often I experience that one thing that really lights a fire under my ass to get back to the drawing board and just let the creativity flow. Recently, I watched a webinar with a couple of teammates over the weekend about selling art and the “new normal” that’s ahead of us that’s here.…
Read MoreWhy I Learned American Sign Language & You Should Too [Updated!]
I truly feel it’s important for others (especially communicators and marketers) to understand how learning and using other languages such as American Sign Language (ASL) can benefit how you communicate, with others and better your life overall. At age four, I began learning ASL as my second language because my brother is Deaf / hard-of-hearing.…
Read More