Unsure Where to Start with Social Media?

Unsure Where to Start with Social Media?

Often our clients tell us either one of two things: “I have all this content, but I’m not sure how to share it,” or, “I don’t have social media, but want to start using it and posting about my business. Where do I start?” Both are very valid questions. So, where do you start with … Continue reading Unsure Where to Start with Social Media?

Building Online Trust: How Your Site Needs to Express YOU

Building Online Trust: How Your Site Needs to Express YOU

Everyone is searching to make their website stand out from the rest, thinking that there’s a special formula that will make their website absolutely exceptional. The thing is, for your website to be unique, just like anything else that is yours, it needs to BE YOU. That is…the online version of you. Here’s how.   … Continue reading Building Online Trust: How Your Site Needs to Express YOU

Developer Tools for Your Creative Genius in 2019

Developer Tools for Your Creative Genius in 2019

It is almost 2019, and we know that your new year’s resolutions list is growing, right? Whether you have one, zero, or 125 resolutions in mind, the end, as well as the beginning of the year, is a time that is often brimming with creativity as we usher in the new year! Here are a … Continue reading Developer Tools for Your Creative Genius in 2019

Why Consistency is Important for Your Marketing

Why Consistency is Important for Your Marketing

Who is your voice? Your audience? Their goals? Your goals? The answers lie within the alignment of your marketing to a key piece of your business: your brand. We caught up with Rachel Plasse, owner of RP Integrated Marketing, who has spent most of her marketing career working with B2B and B2C large corporations. In … Continue reading Why Consistency is Important for Your Marketing

Use Storytelling to Boost your Content Marketing Naturally

Use Storytelling to Boost your Content Marketing Naturally

In a recent Smack Happy Videocast, we caught up with visual storytelling expert, Jennifer Baxter. Jen walked us through how storytelling is a really basic human need (so TRUE). We all communicate through story. We’re always telling a story. Stories pull people out of their day-to-day lives.   At the basic level, the way that … Continue reading Use Storytelling to Boost your Content Marketing Naturally

Your traffic drops A LOT—what’s next?

Your traffic drops A LOT—what’s next?

It can be really easy to totally freak out when you see a huge drop in traffic, leads, conversions—the lot. First know that when you have a website, these types of things do happen, and are fairly common. Take a step back, and breathe because there are some easy steps to take to troubleshoot and get to … Continue reading Your traffic drops A LOT—what’s next?

4 Insights from WordCamp Boston 2018

4 Insights from WordCamp Boston 2018

WordCamp conferences are always wonderful learning hubs for all types of WordPress users. These conferences are held worldwide and are purely community-organized. Anyone from new website owners to the most seasoned core developers engages in sharing at least one facet of their WordPress experience, which in turn benefits everyone! Our very own Corina Pfeffer, Website … Continue reading 4 Insights from WordCamp Boston 2018

The Difference Between a Sitemap, Prototype, and Mockup & Why They Are Important

The Difference Between a Sitemap, Prototype, and Mockup & Why They Are Important

Sitemaps, prototypes, and mockups are all distinct and equally important steps of the website design process. Each must be reviewed and approved in order to deliver the best website possible for you. Each of these steps is time-efficient and effective in keeping you fully-aware of exactly how your website is and will end up being. … Continue reading The Difference Between a Sitemap, Prototype, and Mockup & Why They Are Important

9 Ways to Generate Content Marketing Ideas

9 Ways to Generate Content Marketing Ideas

As the world is constantly changing, any marketing plan must be consistently updated in order to continue targeting the right audience, and that includes content marketing. Do you need help with your content marketing plan? There are many resources to help get creative and generate ideas. Here are nine ways we would recommend to generate … Continue reading 9 Ways to Generate Content Marketing Ideas