From Freelance to Founder: Nicole Hanusek on Building Smack Happy Design
Videocast EPISODE // 13:25 MIN
What does it take to turn a one-woman freelancing gig into a thriving web design and marketing agency?
In this episode of Insights and Action with Orange 142, Smack Happy Design’s Founder, Nicole Hanusek, shares her 27-year journey in the website world—from hand-coding HTML in the ’90s to leading a culture-driven team today.
Nicole opens up about learning to love leadership, the importance of hiring with values, why “under-promise, over-deliver” still matters, and how to make websites more than just digital brochures. Tune in for real-world lessons on growth, culture, and creating websites that feel like you.
Insights in Action is a short-form, 15-20 minute podcast where Orange 142 dives deep with agency leaders to uncover their journey, their insights on marketing, and what drives their success.
Featuring
Nicole Hanusek is the founder of Smack Happy Design, a lifelong creative who’s been blending art, code, and problem-solving since 1998 to build websites that make life easier for businesses and their clients.