We Want You to Succeed

We take pride in the work we deliver to you, we care, and want to see your business succeed. Having the knowledge and insights of various tools and processes needed to complete your project allows us to optimize the process by combining and automating tasks to launch your website on time and make you more money.

We Keep It Real & Stress-Free

Stellar Design Skills

Your website paired with our custom design will look nothing less than beautiful, professional, and legitimate—providing your customer with the best first impression.

Fresh Design Choices

You’ve got options. Our unique team of designers can provide you with different approaches to your custom website design.

Super Clean Code

Cleaner code allows your website to load faster and is easier to maintain so you can simply be happy.

Excellent Communication

We’re partners, and we are here for you. Through our enhanced approach to customer service, we guide you through the process so you know what’s going on no matter what. We won’t disappear.

Efficiency in Reusability

We take a direct approach to what works, and what doesn’t. Reusable knowledge is key to an extremely efficient approach to project management and design that allows us to cut down the time we spend on various tasks.

We Understand Usability

We know how important it is to have happy customers and generate sales. Usability means making your website easy to use to create memorable experiences that leave your customers happy, loyal, and coming back for more.

Experience Is Everything

Creating instant value for your customers on your website can be a challenge. We can help craft the best atmosphere for an optimal experience. Prevent losing customers and cut downtime by using the proper tools for the right experience.

Your Website Works For You

Think of your website as an extension of your team that brings in leads and generates revenue. We can help you craft a website that will work for you, just as a salesperson would.

We Really Care.

Every single person on our team wants to see your website succeed.

We truly care about the quality of our work, and our relationship with you—and we think that goes a long way. 

Work With Us


We care about our clients—and it shows in every bit of work we deliver. We’re communicative, relatable and we just “get it.” 

I’ve worked with Nicole and Smack Happy Design for several years now and couldn’t recommend her work strongly enough. She is that incredibly rare combo of a pleasure to work with AND delivers incredibly high quality work.

Even in the face of a colleague of mine who seemed like he would never be satisfied and asked for about a bajillion revisions on a piece of work I thought was already top notch, Nicole soared. She happily made each and every one, never showing even a touch of frustration, and did indeed finally satisfy someone for whom I thought might not be capable of satisfaction.

Another thing I love about her is that I’ve brought her a project that repeats over the years and she somehow manages to come up with new and interesting art that keeps it fresh each year. I love that her artist brain won’t let her just copy and paste!

Run, don’t walk, to hire Smack Happy Design.

Nicole Frydman

Frequently Asked Questions

No way! We want to talk to you, get to know you and your business, and find out if we are the right fit for each other. However, if you want us to help you define who you are and what your customer’s goals are, we can do a discovery workshop together.
We don’t outsource our work. We’re very picky, and have very high standards, so we tend to keep everything within our team. However, we are 100% open to working with your team of marketers, designers, or developers.
Yes, we specialize in WordPress sites, and we use WP Engine to host them. They provide excellent security, daily backups, critical updates, malware scanning, and more. In case of emergencies, you can contact them directly if you can’t reach us and they’ll provide fantastic support. Full details here.
Yes. All of our websites are set up with search engine optimization (SEO) in mind. We can provide you with guidance as you create your content, and give you tips on how to track your rankings. We also offer a monthly Writing & SEO package to get you set up properly across the board and headed in the right direction long-term.

Helpful Resources

Simply put, none. We will help guide you through every step of your project. We will also provide you with resources and training to understand how to dig into your easy-to-use website to make updates (if you so choose).
We test in all the latest major browsers, plus one version behind, unless you have specific audience requirements. This includes smart phones and tablets.
First, we'll start with you filling out an in-depth questionnaire. Next, if you’re starting from scratch, we can begin to develop your logo, tagline, content, imagery, or any idea that you may have for your project. If you’ve already developed your brand a bit, we can help build upon that and get a deeper understanding of your bigger picture goals. All in all, it just depends on what you’ve come to us for. No matter what, we can guide you throughout the process.
We handle urgent matters as quickly as we can. Depending on how urgent your request is, you have options. You can send an email with the word “urgent” in the subject line. That gets our attention pretty fast. If email is not fast enough, then try texting. And if that still isn't fast enough, then you should call. More details here. If we host your website with WP Engine and you can’t get a hold of us, you can contact WP Engine directly.
We begin by discussing your needs, then we present you with designs and go through a few iterations. We follow that by coding the custom site, finishing up with testing on devices and browsers. For more details, please visit the Process page. You should also check out your Client Bill of Rights.
Our clients love us. Seriously. Here is a whole page full of people bragging about us.