Branding Your Business: Make an Impression that Lasts

Branding isn’t one size fits all. Every business has a specific voice, tone, and style that should be represented in its branding. With the right branding, a company can distinguish itself, stand out, and make a long-lasting impression – even after just a few seconds.

The Right Branding Can Enhance Your Business

Businesses can decide to invest in branding from the start or work on rebranding down the road. Either way, it’s a smart investment. Branding your business is about:

Highlighting your personality

No two businesses are alike, and you want to make sure to highlight that fact with your marketing efforts. When someone picks up your business card, visits your website, or stalks you on social media, you want to make sure that you stand apart. What makes you, well, you?

Differentiating yourself from your competition

Along those lines, it’s also essential to stand out from your competition. If they’re using specific colors, words, or imagery in their branding, then go for something different. The goal of branding is to make sure that people know it’s your business in the first few seconds of seeing it.

Establishing a sense of familiarity with your audience

People love brands that they know, like, and trust, which leads to ultimate brand loyalty. You want your audience to choose you over and over again. To do that, you need the kind of branding that resonates with them.

Laying the foundation for your content and web design

If you want your marketing materials to look and sound cohesive, you need the right branding.

You need to set the tone, voice, and style throughout your content and on your website – the one place on the internet where people find out the most about you and your business.

shd process graphic-Branding Graphic Design

Graphic Design: The Visual Elements of a Brand

When it comes to branding, establishing the visual elements is vital. When you see the golden arches, you immediately think of McDonald’s. And when you recognize the siren in green, you know it’s Starbucks. It’s the iconic imagery and color scheme associated with these famous brands that help them to stand out.

Create Your Brand Identity and Style

Everything from the colors to the fonts you choose will help to set the tone for your brand.


Did you know that choosing the right colors can improve your brand recognition by up to 80%?

It’s true. Plus, colors help people feel different emotions and can affect behavior. While red can signify power, blue can mean reliability. Different colors have different meanings, and it’s essential to take that into account.


Typography helps to establish the tone of voice of your brand. It’s all about the style, arrangement, and appearance of the letters, numbers, or symbols you choose to use. Are they legible? Are they clear? Are they visually appealing? It’s all about arranging the font, sizing, and spacing of the text you’re using in a design to make sense.


Icons are an important part of graphic design. You only have about 10 seconds to capture someone’s attention, and an artistic icon can help you do that.

Your Logo is the First Thing People See

If your logo is the first thing people see, you want it to be something they’ll remember. Your logo is essentially your business’ first impression. So make it a good one.

acme logo

Your logo will live on your business cards, all of your social media accounts, your website, and any products your business produces. Good graphic design is the foundation you need if you want your business to create brand recognition, bring in qualified leads, and get people excited to work with you or buy from you.

A good logo can even help to foster brand loyalty. And that’s something every business wants.

If You Want Your Website to Stand Out, Branding & Graphic Design Can Help

Branding and graphic design are essential for any business. The right visual branding and design can help you communicate your company’s values and personality with a few strategic and artistic elements. Branding and graphic design can also help to:

Create a great user experience

You want your audience to feel like they’re getting the same experience and impression of your brand, whether on social media, your website or reading an email. When you have clear and consistent branding, it creates a user-friendly experience for someone who is just getting to know your business and finding out about you through your marketing efforts.

Connect with your target audience

If you want to establish brand awareness and ultimately create brand loyalty, you need to connect with your target audience. It’s important to build up the know, like, and trust factor with them, and having consistent branding across all of your channels helps create a sense of brand familiarity. Meaning, they’ll want to keep getting to know you.

Increase engagement and conversions

Great branding and graphic design can help your business grow. People form thoughts about a brand from what they see, so if they see visual elements that they can connect with from the very beginning, it will create more engagement. People will be interested and want to learn more. It will help them understand how you’re different and compel them to invest.

Position you as an industry leader

You can use branding and graphic design on your website to help you stand out as unique and memorable. And a clear, communicative, and visually appealing website will hold someone’s attention span, which can increase your credibility as an industry leader.

Smack Happy’s Take on Branding & Graphic Design

Our approach to branding and graphic design is simple. We want to make our clients happy. We want to help them feel like they have a brand representing the full breadth of their personality and design that helps them better connect with their intended audience.

We know that a positive first experience is an unforgettable one, and that’s what we aim to create for our clients. We provide winning-ticket brand experiences from business cards to logos – our designers create beautiful designs built to inspire and enhance your brand.

Want to see what we’re talking about? Check out one of our most recent designs!

When it comes down to it, if you want beautiful designs that you can use anywhere in your marketing, then you need to have a strong brand identity to start. That’s how you ultimately create high-quality designs that make sense and speak to the people you most want to reach.

Plus, our team has way more fun creating awesome designs when we can infuse and incorporate your brand personality into them!

If you want to brand your business right and make an impression that lasts (more than a few seconds), then get yourself a team of visual artists who can create designs that connect, engage, and keep people coming back for more!*

*That’s kind of our specialty.

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