Posts by Diane Pauley
2 Surefire Ways to Reach Your Target Audience Online
Knowing your target audience is one thing. Knowing how to reach them online is another. If you want to reach your target audience online, you need to learn what makes them tick. What do they love? What are they afraid of? What are their hobbies? It’s not just about knowing their demographics; it’s about understanding…
Read MoreThree Ways to Identify Your Target Audience
In 2021, people crave authenticity more than anything else. They want to know what brands stand for and if they can align with those brand values. At the end of the day, people don’t want to be sold to – they want to be spoken to. When it comes to connecting with a target audience,…
Read MoreBranding Your Business: Make an Impression that Lasts
Branding isn’t one size fits all. Every business has a specific voice, tone, and style that should be represented in its branding. With the right branding, a company can distinguish itself, stand out, and make a long-lasting impression – even after just a few seconds. The Right Branding Can Enhance Your Business Businesses can decide…
Read MoreInside Look: How Smack Happy Came to Be
One Woman’s Entrepreneurial Journey: An inside look at how Smack Happy came to be. The start of any business is unique. Behind every business is someone who decided to take the leap to start something new. And for Smack Happy, that someone is Nicole Hanusek. She started Smack Happy in 2008, and it’s been a…
Read MoreHow to Keep Clients Smack Happy
Ah, relationships. We can’t live without them, and we certainly can’t live without them in business. Relationships are the cornerstone of any good business. And to have long-lasting client relationships, you have to put in the work as a business owner. If you do, you’ll not only attract great clients to work with, but you’ll…
Read More4 Reasons to Say “No” in Business
Contrary to popular belief, saying “yes” to every client doesn’t always help your business. At Smack Happy Design, we know that we love to work with businesses that impact the world. So that’s who we choose to work with – clients that excite us, value our culture and core values, and that bring something different…
Read More3 Tips for Doing Business Digitally in Disruptive Times
Learn how the Smack Happy team is doing business digitally and navigating the new realities of the remote world. Watch the interview here. What should businesses be thinking about right now during COVID-19? Everyone is sending tons of newsletters and everyone’s talking about COVID. People are getting a little worn out by it. If sending…
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