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Accessible Color Palette

Create an Accessible Color Palette with 3 Free Tools

By Danielle Iera / November 17, 2022

As designers, we’re not just creators—we’re also advocates. Our job is to make sure that your website or app is accessible to everyone who uses it. While this doesn’t mean making things bland and boring (far from it!), it does mean understanding how color affects those with visual impairments or cognitive issues. So in this post, we’ll explore three free tools that will help create an accessible color palette.

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branding vs brand identity feat image

Brand Identity vs Branding + Free Brand Kit

By Danielle Iera / November 3, 2022

If you’re unsure about the difference between branding vs brand identity, check out this post and download our free brand kit.

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Build Trust Through Your Website - Trust Fall

Connect with Customers: Build Trust Through Your Website

By Danielle Iera / September 14, 2022

Trust is a key factor in business. You need your customers to trust you, and you need that trust to be built on honesty and consistency.

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Best Newsletter Landing Page Examples featured

Top 10 Best Newsletter Landing Page Examples

By Anthony Tran / July 25, 2022

An effective marketing strategy includes newsletter landing pages. As a result, we will be examining landing pages for various businesses and pointing out how and why their designs work well as part of their sales funnels.

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2 Surefire Ways to Reach Your Target Audience Online

2 Surefire Ways to Reach Your Target Audience Online

By Diane Pauley / April 4, 2021

Knowing your target audience is one thing. Knowing how to reach them online is another. If you want to reach your target audience online, you…

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who is your target audience

Three Ways to Identify Your Target Audience

By Diane Pauley / February 24, 2021

In 2021, people crave authenticity more than anything else. They want to know what brands stand for and if they can align with those brand…

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branding that lasts

Branding Your Business: Make an Impression that Lasts

By Diane Pauley / January 24, 2021

Branding isn’t one size fits all. Every business has a specific voice, tone, and style that should be represented in its branding. With the right…

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