How our Complimentary Website Concept Works in 5 Steps
If you read our post about the importance of a free custom website mockup, you understand its value. It allows you to see your new website before making an investment.
Now let’s walk through how it actually works.
Our complimentary website concept simplifies your decision, making it easy instead of overwhelming. This is a simple, clear, and customized way to imagine your new website for free and with no commitment.
Step 1: Share Your Vision
It all starts with a short form on our website.
You’ll tell us a little about your business, your goals, and what success looks like for you. We just need a sense of what’s working, what’s not, and what “better” would look like in your world. In other words, what do you like about your website? What do you dislike?
Within a day or two, we’ll reach out to schedule a quick discovery call.
Step 2: The Discovery Call (15–30 Minutes)
This is where we listen.
We’ll talk through your priorities, challenges, and audience.
We’ll ask smart questions to uncover what your users genuinely need and what you wish your website could do better.
The goal isn’t to pitch, it’s to understand, because a truly great web design starts with a conversation.
Step 3: Receive Your Proposal
In a few days, you will get a detailed proposal. It will outline the scope, deliverables, timeline, and cost for your project.
If everything goes well, you will qualify for our complimentary concept offer. No signature and no payment needed. We just get the green light to move forward with your free mockup.
Think of it as a roadmap before the road trip.
Step 4: Design Preferences Questionnaire
Once you qualify, we’ll send over a friendly design questionnaire.
You will share your color choices, font, and layout. We’ll also ask for examples of visually appealing websites you like and some you do not.
Whether your vision is crystal-clear or totally foggy, this step helps us meet you exactly where you are.
Step 5: Your Custom Homepage Concept
This is the fun part.
In about a week, you’ll receive your personalized homepage design mockup.
It centers on your brand, your goals, and your target audience.
This is your first look at how we think, design, and collaborate; the strategy and creativity in motion.
Moving Forward
If you love what you see (most of our clients do), we’ll move ahead with a formal agreement based on your proposal.
If it’s not the right fit, that’s okay too. You’ll still walk away with design ideas, strategic insights, and a clearer sense of what you want next.
The concept remains the intellectual property of Smack Happy Design, unless we officially partner up. That is how we protect the creative work we put into each piece.
What You’ll Receive in Your Free Website Mockup
Your complimentary concept isn’t a sketch or a wireframe. It’s a thoughtfully designed homepage concept that captures what your refreshed website could become.
You’ll receive:
- A polished visual design of your homepage.
- Website color palette, type, and layout recommendations aligned with your story.
- Optional alternate directions if multiple ideas feel strong.
- Notes on how design and content could work together to create stronger engagement.
The Strategic Edge & Investment Conversation
A custom mockup isn’t just a design sample, it’s a tool for making smart moves.
Here’s what happens when you start this way:
- Early alignment means fewer revisions down the road.
- Stakeholder clarity keeps everyone moving in the same direction.
- Reduced risk helps you avoid expensive rebuilds.
- Sharper outcomes come from blending design and strategy from day one.
Our full website projects typically range from $10k to $55k, depending on goals and complexity.
We’re not the bargain option, and that’s intentional. Our clients choose us because they value craftsmanship, communication, and measurable results.
The free custom website mockup is our way of showing you that value before you invest.
How to Get Started
It’s as simple as this:
- Fill out the quick form.
- Join a short discovery call to confirm fit and priorities.
- Receive your proposal within two to three business days. If the proposal looks good to you, you’ll qualify for the offer and move on to the next step.
- Complete your design questionnaire to help us understand your style and goals.
- Get your custom homepage mockup within seven to ten business days.
Quick Takeaways
- A free website mockup gives you a risk-free way to preview your next website design.
- The complimentary website concept is 100% custom, designed by humans, not AI – no templates.
- The process is simple, fast, and zero-pressure.
- You’ll gain clarity on goals, direction, and design fit before investing.
- If you love it, we move forward. If not, you still leave with valuable insight.
Ready to See the Complimentary Website Concept in Action?
Your business deserves more than a “good enough” website. You deserve a clear, strategic vision and a team that can bring it to life.
Our complimentary website concept gives you that vision before you commit. It’s designed to help you see the potential hiding in plain sight.