Articles

core web vitals - cwv

Core Web Vitals: A Simplified Approach to Improve 3 Scores

By Danielle Iera | July 30, 2021

Algorithm updates have 1 purpose: to help a person find exactly what they seek. Web Vitals are really no different. Here’s our approach…

How to Increase Your Website Traffic with SEO

How to Increase Your Website Traffic with SEO

By Diane Pauley | June 21, 2021

We recently had the chance to sit down with Marc Brookland, CEO, and founder of SEO Locale, to hear firsthand what businesses should be looking for in an SEO agency. If you want to bring quality traffic to your website,…

Track Website Leads - Use KPIs

Need to Track Website Leads? Use KPIs!

By Nicole Hanusek | June 15, 2021

Focus your efforts on the areas of our business that matter most. Start tracking website leads and KPI’s by downloading this easy-to-use template.

Icon Person Thinking About How to Use Content Marketing to Connect with Your Audience

How to Use Content Marketing to Connect with Your Audience

By Diane Pauley | April 18, 2021

People love to consume content. And it’s everywhere these days. Most of us are glued to screens from the time we wake up until we fall asleep at night. The internet is where we get our information, get hooked on…

optimize like a ux pro

Optimize Your Website Like a UX Pro: A Step-by-Step Guide

By Danielle Iera | April 8, 2021

Mastering Search Engine Optimization (SEO) will help you generate more targeted traffic. But, it’s not enough to just optimize for search engines alone. Thousands of people could flock to your website, but do they stay? And if they remain, are they having a good time?

2 Surefire Ways to Reach Your Target Audience Online

2 Surefire Ways to Reach Your Target Audience Online

By Diane Pauley | April 4, 2021

Knowing your target audience is one thing. Knowing how to reach them online is another. If you want to reach your target audience online, you need to learn what makes them tick. What do they love? What are they afraid…

who is your target audience

Three Ways to Identify Your Target Audience

By Diane Pauley | February 24, 2021

In 2021, people crave authenticity more than anything else. They want to know what brands stand for and if they can align with those brand values. At the end of the day, people don’t want to be sold to –…

branding that lasts

Branding Your Business: Make an Impression that Lasts

By Diane Pauley | January 24, 2021

Branding isn’t one size fits all. Every business has a specific voice, tone, and style that should be represented in its branding. With the right branding, a company can distinguish itself, stand out, and make a long-lasting impression – even…

Creative Thinking Can Propel Us Forward

How Practicing Creative Thinking Can Propel Us Forward

By Danielle Iera | January 17, 2021

Yes, you are and can be creative. My mother always said, “I am not creative. I can’t even draw a stick figure…” and each time, it sounded more and more like she had stated a simple fact about herself. However,…

Creative Thinking 3 ways

3 Ways to Practice Clever and Creative Thinking

By Danielle Iera | January 17, 2021

Back to Basics: 3 Ways to Practice Clever and Creative Thinking If we want to support our customers, family, friends, colleagues, or anyone with any issue – actively listening has and will always help us find the solutions we need…

shd timeline

Inside Look: How Smack Happy Came to Be

By Diane Pauley | January 3, 2021

One Woman’s Entrepreneurial Journey: An inside look at how Smack Happy came to be. The start of any business is unique. Behind every business is someone who decided to take the leap to start something new. And for Smack Happy,…

keep clients smack happy

How to Keep Clients Smack Happy

By Diane Pauley | October 27, 2020

Ah, relationships. We can’t live without them, and we certainly can’t live without them in business. Relationships are the cornerstone of any good business.  And to have long-lasting client relationships, you have to put in the work as a business…

orly - Scams Targeting Website Owners

Quick Tips to Identify the Latest Scams Targeting Website Owners

By Danielle Iera | October 18, 2020

Updated Monday, June 21, 2021 Scams Targeting Website Owners: Website Domain Renewals This post is about the latest scams targeting website owners. As if we don’t have enough to worry about, right?! Scammers are getting REALLY GOOD at making things…

phases website design process

3 Key Phases of The Website Design Process

By Nicole Hanusek | October 6, 2020

The entire website design process is equally important, from creating sitemaps and prototypes to mockups. While distinct, the overarching goal of sitemaps, prototypes, and mockups is to better explain jargon then can be done in the written word or vocally.…

best in web design 2020 by IBTimes

Smack Happy Awarded IBTimes’ Best Web Design Company Designation

By Danielle Iera | September 29, 2020

Yippee! International Business Times, a global insight and analysis e-publication serving over 55 million unique visitors, ranked Smack Happy among the best in the United States, as verified by the IBTimes editorial and data teams. Smack Happy is now recognized…

say no in business

4 Reasons to Say “No” in Business

By Diane Pauley | September 27, 2020

Contrary to popular belief, saying “yes” to every client doesn’t always help your business.  At Smack Happy Design, we know that we love to work with businesses that impact the world. So that’s who we choose to work with –…

remote business tips

3 Tips for Doing Business Digitally in Disruptive Times

By Diane Pauley | September 23, 2020

Learn how the Smack Happy team is doing business digitally and navigating the new realities of the remote world. Watch the interview here. What should businesses be thinking about right now during COVID-19? Everyone is sending tons of newsletters and…

Organize & Prioritize Your Website Marketing

Organize & Prioritize Your Website Marketing

By Nicole Hanusek | September 20, 2020

In this post, I’ll talk about some techniques for finding the time to organize and execute your website marketing plans. You’ll walk away with some actionable items to help keep you moving forward on both fronts. I’ve struggled with calendar…

add closed captions to linkedin vid

LinkedIn Hack: How to Easily Add Closed Captions to Videos

By Danielle Iera | September 16, 2020

Captioning is inclusive. True, you’re boosting SEO or grabbing the attention of the serial scroller, but what you’re really doing is including over 5% of the world’s population. You’re including viewers that may not be able to hear the video.…

The Story Behind the Name Smack Happy Lessons in Leadership

The Story Behind the Name: Smack Happy Lessons in Leadership

By Nicole Hanusek | September 13, 2020

Learn how Nicole, owner of Smack Happy Design, got started and why she loves her work, her team, and making her clients happy.   When did you start using WordPress? I started using WordPress when I started my business twelve…