Often our clients tell us either one of two things: “I have all this content, but I’m not sure how to share it,” or, “I don’t have social media, but want to start using it and posting about my business. Where do I start?” Both are very valid questions. So, where do you start with … Continue reading Unsure Where to Start with Social Media?
Everyone is searching to make their website stand out from the rest, thinking that there’s a special formula that will make their website absolutely exceptional. The thing is, for your website to be unique, just like anything else that is yours, it needs to BE YOU. That is…the online version of you. Here’s how. … Continue reading Building Online Trust: How Your Site Needs to Express YOU
The Verducci Success Story We recently held a podcast with Verducci Event Productions. In it, we spoke with CEO Andrew Verducci and President Lawrence Arevalo and planned to discuss their business, website, and everything in between, which we did. There really is never a dull moment with these guys. Turns out that not only did … Continue reading A Small to Larger Than Life Business Success Story
We decided to combine the idea of cooking and marketing together because it’s fun and frankly two surprisingly similar concepts. Wouldn’t you want potential customers craving your next blog post like it was the best bite of digital food they’d ever had? Additionally, my resolution for 2018 is to simplify and see the bigger picture. … Continue reading Website Marketing While You Cook: 3 Recipes for Success
I recently got an email from ThinkGeek.com about getting their anniversary tee for free with a $10 purchase. When I clicked on the link to look at the offer, I scrolled through the page and noticed the gradient in the background moving. Upon further inspection, I discovered that the gradient revealed two different graphics at … Continue reading Some Clever Design from ThinkGeek
If you’re offering a service online, there is a particular formula most sites use these days. The top half of the page (above the fold) has a colored rectangle area, often with rounded corners. One-half of this rectangle spouts the company’s tagline followed by a bullet list of features and/or benefits. Below this list is … Continue reading Home Page Formula