Advice

Archives

should you let an AI build your website

Should You Use AI to Build Your Website? A Practical Breakdown

By Danielle Iera / December 1, 2025

AI is a tool, not your business model and not your brand. 5 Questions to ask before you lean on AI for your website.

Read More
Why No Web Maintenance Needed Is Algorithm Candy (1)

Why “No Web Maintenance Needed” Is Algorithm Candy

By Danielle Iera / November 18, 2025

Claims that well-built web projects never need maintenance are algorithm candy, not reality. Learn why ongoing updates are essential for stability and security.

Read More
free custom website mockup

Free Custom Website Mockup: Peek Before You Leap

By Danielle Iera / October 30, 2025

Imagine trying on your website before you buy it. Our Free Custom Website Mockup gives you a sneak peek at your future site, strategy included. No contracts, no gotchas, just a free design concept that might make you wonder why everyone doesn’t do it this way.

Read More
complimentary website concept

How our Complimentary Website Concept Works in 5 Steps

By Danielle Iera / October 30, 2025

Ever wish you could see your new website before signing anything? With our Complimentary Website Concept, you can. In just five easy steps, we’ll create a custom homepage concept for your brand—no templates, no pressure, and absolutely no surprises. Just design that makes sense (and looks damn good).

Read More
You Don’t Need to Be “Techy” to Build a Great Website

You Don’t Need to Be “Techy” to Build a Great Website

By Danielle Iera / October 19, 2025

In our latest episode of Let’s Not Optimize This, we spent some time reflecting on feedback we’d received about what it’s like to work with…

Read More
ai website design v human designers

Human Designers vs. AI Website Design: Where Craft Still Counts

By Danielle Iera / October 3, 2025

I recently went to a Sleep Token concert (aka a “ritual”). While they’re not everyone’s cup of tea, I simply don’t care. The creative, sensitive human in me appreciates how they find ways to connect. So, if connection is the currency of trust, why trust something that has never felt anything spend it for you?

Read More
Website Was Hacked

Website Was Hacked? 5 Costly Myths You Can’t Afford to Believe

By Danielle Iera / September 1, 2025

If your website was hacked, panic sets in fast. Customers lose trust, emails bounce, and suddenly your “digital storefront” feels like a liability instead of an asset.

Read More
are websites dead - NO!

Are Websites Dead?

By Danielle Iera / August 24, 2025

Do businesses really need a website anymore? Matt “Wolly” Wollersheim, Director of Channel Partnerships at Smack Happy Design, has been in the web game since the late ‘90s and his answer is a resounding yes.

Read More
beg bounties

Beg Bounties: The Scam That Almost Sounds Helpful

By Danielle Iera / July 28, 2025

Beg bounties aren’t real vulnerability disclosures. They’re digital guilt trips, dressed in a suit and trying to invoice you.

Read More
v

The Digital Irish Exit: Why a 30-Day Notice Still Matters

By Danielle Iera / June 10, 2025

When you skip the courtesy of leaving notice, there’s a trail of loose ends that someone has to clean up.

Read More
automation pitfalls in website maintenance

Automation Pitfalls in Website Maintenance

By Danielle Iera / May 21, 2025

After our recent episode of Let’s Not Optimize This: Button Pushers Anonymous, we were reminded how automation can truly be a double-edged sword.

Read More
this is the final destination of your website

Final Destination: Website Edition

By Danielle Iera / May 20, 2025

You know that scene in Final Destination 2 with the logging truck? That’s exactly how it feels watching someone click “enable auto updates” on a WordPress site with no backup, no plan, and no dev on deck.

Read More