How Do You Update Google Sitelinks? Well, short answer—you can and you can’t update Google sitelinks for your website. If you’re not sure what I mean, these are the links and little tidbits of info that show up under your search results. This question has come up quite often lately, and often at the advice of … Continue reading Rant #425 — You Can(not) Manually Update Google Sitelinks!
Local business SEO is increasingly becoming a commonplace term. Unfortunately, a lot of people think they have a good handle on what is needed for a successful local SEO strategy, but there are a few elements that can be easily overlooked. Let us break down some of what we usually come across with our clients. … Continue reading Five Reasons Your Local SEO Strategy Isn’t Working
We have all said yes, some too many times in many different aspects of our lives, but the one lesson we have learned is why you should not always say yes to customers. Sometimes saying no to customers is ultimately better for everyone. Let’s explain… Lesson Learned: Sometimes Saying No Enables You to Provide Your Best … Continue reading Saying No & Why You Shouldn’t Always Say Yes (to Customers)
There are SO MANY RESOURCES out there to dig into when it comes to keywords and keyword research. At the very basic definition, keywords are words and phrases that you want people to search to get to your search result and ultimately click on it. 4 Keywords Tasks to Get Started Before you make any … Continue reading Where Do You Start with Keywords?
Everyone is searching to make their website stand out from the rest, thinking that there’s a special formula that will make their website absolutely exceptional. The thing is, for your website to be unique, just like anything else that is yours, it needs to BE YOU. That is…the online version of you. Here’s how. … Continue reading Building Online Trust: How Your Site Needs to Express YOU
It is almost 2019, and we know that your new year’s resolutions list is growing, right? Whether you have one, zero, or 125 resolutions in mind, the end, as well as the beginning of the year, is a time that is often brimming with creativity as we usher in the new year! Here are a … Continue reading Developer Tools for Your Creative Genius in 2019
Who is your voice? Your audience? Their goals? Your goals? The answers lie within the alignment of your marketing to a key piece of your business: your brand. We caught up with Rachel Plasse, owner of RP Integrated Marketing, who has spent most of her marketing career working with B2B and B2C large corporations. In … Continue reading Why Consistency is Important for Your Marketing
In a recent Smack Happy Videocast, we caught up with visual storytelling expert, Jennifer Baxter. Jen walked us through how storytelling is a really basic human need (so TRUE). We all communicate through story. We’re always telling a story. Stories pull people out of their day-to-day lives. At the basic level, the way that … Continue reading Use Storytelling to Boost your Content Marketing Naturally
It can be really easy to totally freak out when you see a huge drop in traffic, leads, conversions—the lot. First know that when you have a website, these types of things do happen, and are fairly common. Take a step back, and breathe because there are some easy steps to take to troubleshoot and get to … Continue reading Your traffic drops A LOT—what’s next?
WordCamp conferences are always wonderful learning hubs for all types of WordPress users. These conferences are held worldwide and are purely community-organized. Anyone from new website owners to the most seasoned core developers engages in sharing at least one facet of their WordPress experience, which in turn benefits everyone! Our very own Corina Pfeffer, Website … Continue reading 4 Insights from WordCamp Boston 2018