Write Your Blog: 4 Great Reasons to Hire a Pro
Blogging is a powerful marketing tool that can help your business increase online visibility, establish authority in your industry, and attract potential customers. If you are hesitant to hire someone to write your blog content, this may be for you.
Websites with regularly updated blog content receive 434% more search engine-indexed pages than those without (source).
In this post, we’ll explore why you might hesitate to hire someone to write your blog and how to address these concerns.
You know your business best.
You may be the best person to write about your business because you know it best. While this may be true, hiring a professional to write your blog content can help you save time and improve the quality of your content. Professional writers have the skills and experience to craft engaging, informative content that resonates with your target audience.
You believe it will be too expensive.
Hiring a professional to write your blog content may not fit your budget. However, many writers offer affordable rates, and the benefits of having high-quality content on your website outweigh the cost of outsourcing. By attracting more traffic and generating more leads, the investment in a professional writer will pay off in the long run.
Having a blog can be a cost-effective marketing strategy for several reasons:
- Creating and maintaining a blog can be relatively low cost compared to other forms of marketing, such as advertising or public relations.
- Regularly publishing high-quality blog content can gain reader attention and attract organic traffic to your website from search engines and social media.
- Creating good blog content will help attract potential customers looking for solutions to their problems, and they are likelier to trust a business that provides helpful information.
- Starting a blog can be a cost-effective way to build loyalty and advocacy, as engaged customers are more likely to share your content and recommend your business to others.
- Once you hit publish, it can continue to attract traffic and provide value for months or even years to come, making it a more cost-effective way to invest in marketing.
You are concerned about quality.
Are you worried that the quality of the content won’t be up to your standards? Working with a professional writer ensures that your content is accurate, informative, and engaging. Skilled writers take the time to research and understand your business and industry and can create a blog and write your blog topics in a tone that matches your brand voice.
You want to maintain control.
Are you also concerned about giving up control over your blog? Working with a professional writer doesn’t necessarily mean giving up control. Throughout the process – you can guide the topics you want to cover, the tone of the writing, and the message you want to convey. You can also control what’s in the final draft by setting clear expectations and communicating regularly with the writer.
Is it better to start a blog or hire someone to do it for you?
It is up to you to decide whether to blog or hire someone to do it for you. Consider your circumstances and goals to make the best decision.
If you have the time, skills, and interest in writing blog posts, then it may make sense to blog yourself.
On the other hand, if you don’t have the time or skills to write blog posts or have other pressing responsibilities in your business, it may make sense to hire someone to write them for you. Ensuring high-quality content is produced regularly can free up your time and allow you to focus more on other aspects of your business.
Not only is it true that websites with regularly updated blog content receive 434% more search engine-indexed pages than those without. It’s also true that 77% of internet users read blogs, and 70% of consumers prefer blogs to ads.
A blog provides content that answers prospective customer/client questions, keeps current clients/customers informed about your company’s products, services and events; and helps with your search engine rankings and your branding.
But if you aren’t posting, you aren’t reaping any benefits.
Think of blogging like a bonfire: It grows bigger as you add more fuel. But you have to invest in fuel. The posts are the fuel, so you need to post regularly. How often depends on your company’s size, but it’s generally thought that small businesses should post between 1-2 and 3-4 times a week. It’s an investment, for sure, but the benefits are tremendous.
Thanks, Danielle, for shining a light on this topic.