A friend recently asked me to take a look at his site and give him some suggestions on how to improve his searchability or search engine exposure. Here are a few things I recommended:
- Search engines don’t like meta tag redirects. If you set up a page to attract search engines and it redirects to some other page 4 seconds later, the search engine will not be fooled. It will disregard the original page.
- Listing all of your keywords at the bottom of the page is a big no-no. You need to write a few paragraphs of text and mix your keywords in. The people who make search engines know about those word blobs and so they make the engines avoid pages that have them.
- A blog is good if you can fill one up. Blogs give you a reason to update your site, and the fresher the content, the more often a search engine will crawl your site.
These little things aren’t much, but they will definitely make an improvement.