Marketing Support
The other stuff your business needs to grow.
Your care plan covers the website, but sometimes you need more help. If you don't have a care plan with us but need marketing support, we do that too. Same team, same quality, same range.
Marketing doesn't wait for you to be ready.
The conference is in three weeks. The board wants a report. Your social media has been quiet since February. It piles up because there's no one to hand it to.
You Already Know
Marketing needs don't arrive on a schedule. You need a team that can pick up whatever you throw at them without a two-week onboarding process every time.
How it works
Ask + Scope + Create
Ask and you shall receive. Whether it's a one-off project or a recurring need, the process is the same.
Ask
Tell us what you need. Unless you ask us for it, you don't need a brief or a project plan each time. Just tell us what's going on and when you need it.
Scope
We estimate the time, confirm the approach, and get your approval before any work starts. If you have care plan support hours, we'll work within the budget. No surprises.
Create
We do the work. You review it, we refine it and ship it. If you're on a care plan, it comes out of your support hours. If not, we quote it separately.
Not sure what you need?
fluid by design
You don't need a care plan to work with us. But it helps.
If you're on a care plan, you're already set up and your hourly rate is lower. If you're not, we can scope any project individually.
What This Means for Your Marketing:
If you're on a care plan, you're already set up. Add support hours and use them for any of the services on this page. The more hours you build into your plan, the lower the hourly rate.
If you're not on a care plan, you can still hire us for marketing projects on an as-needed basis at our standard hourly rate.
Plans start at $360/mo, which includes one hour of support plus your hosting and maintenance plan.
Need more? We offer scaled pricing. If you're looking for something closer to a fractional marketing department, we can build a plan around that too.
If you're on a care plan, add support hours and your hourly rate drops. If you're not on a care plan, we can quote any project individually at our standard rate or create a custom marketing plan for you. Either way, the work is the same.
All marketing engagements start with a conversation. We figure out what you need, estimate the time, and get your approval before anything starts.
What We Cover:
This isn't an exhaustive list, but these are the services we handle on a regular basis. If you need something you don't see here, ask. We'll either do it or know someone who can.
Tradeshow and Conference: Booth refresh with roll-up banners, table cloth design, and branded giveaways. Signage suites. Pamphlet and postcard design. Conference toolkits including landing pages, lead forms, and follow-up emails. Trade journal ad creative.
Graphic Design: Direct mail postcards, business cards, custom reports and brochures, pitch decks, posters, holiday cards, signage.
Logo Design: Logo touch-ups or brand new logo design. Icon updates. Optimizing file sizes for presentations.
Web Design and Digital: Landing page design and build. New forms. Newsletter template design. Simple page updates using existing templates.
Social Media: LinkedIn presence upgrades. Weekly LinkedIn posts with copy and images. Instagram story design and reel editing. Social media scheduling. Newsletter content and send.
Copywriting and Copy Support: Blog content, copy editing, website copy updates, team bios, and page additions. You can provide the content and we'll place it, or we can write it for you.
Analytics and Data Reporting: GA4 and Google Tag Manager setup. Custom event tracking. Custom analytics reports.
Additional Services: Brand identity work, video editing, podcast/vodcast production, image enhancements, marketing strategy plans, and AaaS*-assisted content when appropriate.
*AIaaS, or AaaS (pronounced /æs/ — rhymes with "class"): AaaS stands for AI as a Service. It's what most people call "AI tools," but we call it what it is: a paid service you subscribe to, feed your data into, and receive an output from. Like any service, you get to evaluate the quality of what you're getting back.
FAQs
Do I need a care plan to use marketing support services?
No. You can hire us for individual projects at our standard hourly rate. A care plan lowers your rate and gives you a monthly bank of hours to use however you need, but it’s not required.
How do support hours work?
You choose a monthly hour amount that gets added to your care plan. Use those hours for anything on the services list: design, content, social media, strategy, whatever you need that month. Hours don’t roll over.
What’s the minimum commitment?
Plans start at $360/mo, which includes one hour of support plus your hosting and maintenance. There’s no long-term lock-in for the support hours. You can adjust, add, or remove them at any time.
why smack happy?
We Create Ideal Conditions for Whatever You're Growing.
A greenhouse grows whatever you put in it, as long as the conditions are ideal. Different plants need different light, water, and timing. The greenhouse doesn't change, but the care does.
That's how our marketing support works. One team, one relationship, and the flexibility to handle whatever your business needs this month. We adjust to what you're growing without you having to find a new vendor every time the need changes.
We have over two decades of tending to businesses that keep growing, and we don't plan on changing that.
Responsive by Default
In 60% of our client testimonials, responsiveness comes up unprompted. Quick replies, same-day fixes, and consistent follow-through across the life of the project.
Quality: No Notes
50% of our clients specifically mention the visual quality of their finished site. The work speaks for itself, and they hear about it from their own customers, colleagues, and peers.
Patience & Rigor
45% of our clients mention patience. 35% call out our project management by name. We guide the build so our clients can focus on their business, not their website.
Worthy Recommendation
65% of our published testimonials include an explicit recommendation telling other people to hire us.
Listening First
40% say the thing they valued most was being heard. We learn the business before we start designing for it.
By the way...
This analysis came from identifying patterns across 150+ client-published reviews. Our greenhouse must be doing something right.
Ready to grow?
Whether you need one hour a month or ten, we can build a plan that fits.
We're excited to learn more about you!
Our Recent Work In
