Your SEO Foundation: 5 (Plus 3) Fixes We Shared on LinkedIn Live
Nicole Hanusek, CEO & Founder of Smack Happy Design, and web-designer-turned-WordPress-wizard Heather Bauer sat down for a behind-the-scenes look at how a few quick, cost-effective tweaks can make your website irresistible to search engines.
During our latest LinkedIn Live, we unpacked the exact five-step “SEO foundation” that helped one Bay Area business owner reinvent her online presence—and book two new consults in the very first week after the changes. Meta tags? Check. Inter-site links? Done. Google Business Profile? Optimized. Below is a condensed recap (plus three bonus tips we didn’t have time for on air).
SEO Foundation Recap
1. Speak Clearly to Bots and Humans
Give every page a single H1, plus conversational meta titles and descriptions (“Denver Managed IT Services—fast, friendly 24/7 support”). Skip the keyword?stuffing—clarity wins.
2. Make Content Useful, Not Fluffy
Google rewards problem?solving content. One well?researched article a month crushes four thin posts. Update or trash anything that isn’t serving today’s reader.
3. Link Like a Pro
Internal links map your site for visitors and crawlers. Credible outbound links build authority.
4. Chase Speed—Especially on Mobile
Run GTmetrix or PageSpeed Insights. Compress oversized images, eliminate unused scripts, and ask a dev friend to minify code if needed.
5. Treat Your Google Business Profile as Prime Local Real Estate
Add service keywords to your business name (“Notta Surf Computer Services | Denver Managed IT”) and fill every field—services, hours, photos, FAQs.
Bonus Tips
6. Structured Data Mark?Up
Add FAQ, How?To, or Product schema so your snippets pop.
7. Accessibility Helps SEO, Too
Alt?text and proper heading hierarchy improve both usability and crawlability.
8. Measure & Iterate
Use Google Search Console. Review Core Web Vitals and keyword shifts quarterly—small, steady tweaks beat once?a?year overhauls.
Watch the replay:
Download the free SEO Foundation Checklist!
Need a sanity check? Drop your website link to us in the comments—we’ll flag your quickest wins.