Defining Your Core Values: A Soul-Searching Exercise What Are Core Values? Core values are the culmination of your vision, mission, and culture. If you were to put them all in a stew, your core values are the mix of ingredients that is the essence of a delicious dish that is you and your organization. … Continue reading How to Create Your Core Values
Category: Advice
Tips for treating your clients and business associates well.
What’s the Best WordPress Hosting Service? It Depends.
If you’re looking for the quick and cheap WordPress Hosting Service—this post isn’t for you. However, if you’re looking for a full-scale hosting solution that helps you sleep at night while your website stays online, secure, and reliable, you’ve come to the right place. Many of our clients need to stick to a budget when … Continue reading What’s the Best WordPress Hosting Service? It Depends.
Rant #425 — You Can(not) Manually Update Google Sitelinks!
How Do You Update Google Sitelinks? Well, short answer—you can and you can’t update Google sitelinks for your website. If you’re not sure what I mean, these are the links and little tidbits of info that show up under your search results. This question has come up quite often lately, and often at the advice of … Continue reading Rant #425 — You Can(not) Manually Update Google Sitelinks!
Five Reasons Your Local SEO Strategy Isn’t Working
Local business SEO is increasingly becoming a commonplace term. Unfortunately, a lot of people think they have a good handle on what is needed for a successful local SEO strategy, but there are a few elements that can be easily overlooked. Let us break down some of what we usually come across with our clients. … Continue reading Five Reasons Your Local SEO Strategy Isn’t Working
Saying No & Why You Shouldn’t Always Say Yes (to Customers)
We have all said yes, some too many times in many different aspects of our lives, but the one lesson we have learned is why you should not always say yes to customers. Sometimes saying no to customers is ultimately better for everyone. Let’s explain… Lesson Learned: Sometimes Saying No Enables You to Provide Your Best … Continue reading Saying No & Why You Shouldn’t Always Say Yes (to Customers)
Unsure Where to Start with Social Media?
Often our clients tell us either one of two things: “I have all this content, but I’m not sure how to share it,” or, “I don’t have social media, but want to start using it and posting about my business. Where do I start?” Both are very valid questions. So, where do you start with … Continue reading Unsure Where to Start with Social Media?
Building Online Trust: How Your Site Needs to Express YOU
Everyone is searching to make their website stand out from the rest, thinking that there’s a special formula that will make their website absolutely exceptional. The thing is, for your website to be unique, just like anything else that is yours, it needs to BE YOU. That is…the online version of you. Here’s how. … Continue reading Building Online Trust: How Your Site Needs to Express YOU
Developer Tools for Your Creative Genius in 2019
It is almost 2019, and we know that your new year’s resolutions list is growing, right? Whether you have one, zero, or 125 resolutions in mind, the end, as well as the beginning of the year, is a time that is often brimming with creativity as we usher in the new year! Here are a … Continue reading Developer Tools for Your Creative Genius in 2019
Why Consistency is Important for Your Marketing
Who is your voice? Your audience? Their goals? Your goals? The answers lie within the alignment of your marketing to a key piece of your business: your brand. We caught up with Rachel Plasse, owner of RP Integrated Marketing, who has spent most of her marketing career working with B2B and B2C large corporations. In … Continue reading Why Consistency is Important for Your Marketing
Use Storytelling to Boost your Content Marketing Naturally
In a recent Smack Happy Videocast, we caught up with visual storytelling expert, Jennifer Baxter. Jen walked us through how storytelling is a really basic human need (so TRUE). We all communicate through story. We’re always telling a story. Stories pull people out of their day-to-day lives. At the basic level, the way that … Continue reading Use Storytelling to Boost your Content Marketing Naturally