4 Insights from WordCamp Boston 2018

4 Insights from WordCamp Boston 2018

WordCamp conferences are always wonderful learning hubs for all types of WordPress users. These conferences are held worldwide and are purely community-organized. Anyone from new website owners to the most seasoned core developers engages in sharing at least one facet of their WordPress experience, which in turn benefits everyone! Our very own Corina Pfeffer, Website … Continue reading 4 Insights from WordCamp Boston 2018

The Difference Between a Sitemap, Prototype, and Mockup & Why They Are Important

The Difference Between a Sitemap, Prototype, and Mockup & Why They Are Important

Sitemaps, prototypes, and mockups are all distinct and equally important steps of the website design process. Each must be reviewed and approved in order to deliver the best website possible for you. Each of these steps is time-efficient and effective in keeping you fully-aware of exactly how your website is and will end up being. … Continue reading The Difference Between a Sitemap, Prototype, and Mockup & Why They Are Important

9 Ways to Generate Content Marketing Ideas

9 Ways to Generate Content Marketing Ideas

As the world is constantly changing, any marketing plan must be consistently updated in order to continue targeting the right audience, and that includes content marketing. Do you need help with your content marketing plan? There are many resources to help get creative and generate ideas. Here are nine ways we would recommend to generate … Continue reading 9 Ways to Generate Content Marketing Ideas

Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

Where do we begin? There are so many pyramid, Ponzi, and multi-level marketing schemes out there, and they all claim to be profitable opportunities. These (most likely) scams have been around in a variety of shapes and forms for a while, and unfortunately, they are getting harder and harder to discern.   Many of these … Continue reading Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

How Leveraging your Marketing Team Can Improve your Bottom Line

How Leveraging your Marketing Team Can Improve your Bottom Line

Expanding Your Team to Fuel Your Joy and Give Your Business Room to Grow. Being a business owner means wearing multiple hats. It oftentimes forces you to not only be the expert in your craft but to be your business’s marketing team and to fill several other roles that are not innate to your skill … Continue reading How Leveraging your Marketing Team Can Improve your Bottom Line

Why SEO Marketing Is Not Plug & Play Then Walk Away

Why SEO Marketing Is Not Plug & Play Then Walk Away

As search engine algorithms are not constant, SEO (search engine optimization) marketing strategy has to keep up. SEO is not a shiny tech tool that people can plug and play then walk away. An SEO marketing strategy must be devised, and that strategy has to include a good maintenance schedule. SEO Marketing MUST Be Maintained … Continue reading Why SEO Marketing Is Not Plug & Play Then Walk Away

What is a Staging Website and Why Do I Need One?

What is a Staging Website and Why Do I Need One?

Here’s Why You Need a Staging Website So, what is a staging website? A staging website essentially sets the stage for a new website that is being developed from an already existing website. It is a duplicate of the already existing website that is not meant to be accessed by the public. Any desired changes … Continue reading What is a Staging Website and Why Do I Need One?

Skip the GoDaddy Website Builder and Use WordPress

Skip the GoDaddy Website Builder and Use WordPress

So, GoDaddy is a very popular web hosting option. The GoDaddy website builder, especially their latest option, the GoCentral Website Builder, looks like a lucrative option, but is it really? At Smack Happy, we think that you should be using WordPress to build your website. Pair WordPress with WP Engine hosting, and your website will … Continue reading Skip the GoDaddy Website Builder and Use WordPress

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning is essential to marketing success. Marketing without a plan isn’t marketing. Marketing without a plan is just plain luck. A thorough and trackable marketing plan is needed for marketing success. The thing is, an essential part of a successful marketing plan includes a plan in case of failure. Let’s discuss what’s needed to in … Continue reading Planning to Fail is the Ultimate Marketing Strategy Autopsy

A Small to Larger Than Life Business Success Story

A Small to Larger Than Life Business Success Story

The Verducci Success Story We recently held a podcast with Verducci Event Productions. In it, we spoke with CEO Andrew Verducci and President Lawrence Arevalo and planned to discuss their business, website, and everything in between, which we did. There really is never a dull moment with these guys. Turns out that not only did … Continue reading A Small to Larger Than Life Business Success Story