Skip the GoDaddy Website Builder and Use WordPress

Skip the GoDaddy Website Builder and Use WordPress

So, GoDaddy is a very popular web hosting option. The GoDaddy website builder, especially their latest option, the GoCentral Website Builder, looks like a lucrative option, but is it really? At Smack Happy, we think that you should be using WordPress to build your website. Pair WordPress with WP Engine hosting, and your website will … Continue reading Skip the GoDaddy Website Builder and Use WordPress

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning is essential to marketing success. Marketing without a plan isn’t marketing. Marketing without a plan is just plain luck. A thorough and trackable marketing plan is needed for marketing success. The thing is, an essential part of a successful marketing plan includes a plan in case of failure. Let’s discuss what’s needed to in … Continue reading Planning to Fail is the Ultimate Marketing Strategy Autopsy

A Small to Larger Than Life Business Success Story

A Small to Larger Than Life Business Success Story

The Verducci Success Story We recently held a podcast with Verducci Event Productions. In it, we spoke with CEO Andrew Verducci and President Lawrence Arevalo and planned to discuss their business, website, and everything in between, which we did. There really is never a dull moment with these guys. Turns out that not only did … Continue reading A Small to Larger Than Life Business Success Story

Three Ways to Identify Your Target Audience

Three Ways to Identify Your Target Audience

A target audience is the group of consumers who are the most likely to be receptive to products, services, and promotions. Every single business has one (or more), even when it’s hard to identify. Identifying your target audience is necessary to effectively make customers aware of your product or service. Sometimes, a business’s target audience … Continue reading Three Ways to Identify Your Target Audience

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

In this post, I’ll talk about some techniques for finding the time to organize and execute your website marketing plans. You’ll walk away with some actionable items to help keep you moving forward on both fronts. I’ve struggled with calendar issues and never-ending to-do lists for as long as I’ve owned my business. I think … Continue reading How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

How to Get the Most Out of Your Marketing Budget

How to Get the Most Out of Your Marketing Budget

You have so many things on your plate — growing your business, taking care of current customers, finding new customers, and outdoing expectations. And figuring out your marketing budget is a huge part of the work you do. But it’s hard to make sure you have time to do everything you need to and do … Continue reading How to Get the Most Out of Your Marketing Budget

Why I Learned American Sign Language & You Should Too

Why I Learned American Sign Language & You Should Too

I decided to write this post because I truly feel it’s important for others (especially communicators and marketers) to understand how learning and using American Sign Language (ASL) can benefit how you communicate with others and better your life overall. At age four, I began learning ASL as my “second” language because my brother is … Continue reading Why I Learned American Sign Language & You Should Too

How to Hire & Manage a Remote WordPress Team [WP Elevation Blog]

How to Hire & Manage a Remote WordPress Team [WP Elevation Blog]

In this post, Nicole shares her tips on how to hire and manage a remote WordPress team by discussing the challenges the company has faced, how we overcame those challenges and some of the tools the team uses to make life easier. “You’ll see that it isn’t so hard and can be quite rewarding to … Continue reading How to Hire & Manage a Remote WordPress Team [WP Elevation Blog]

5 Things Every Website Owner Should Know

5 Things Every Website Owner Should Know

Just about everyone has a website these days, actually, that isn’t true. I heard that only 20% of businesses have websites, which is astounding. But anyway, if you’re online looking at an article like this, you probably have a website. There are a few key things that you should know and have handy if you … Continue reading 5 Things Every Website Owner Should Know

Video: How to Add a Post to Your Google My Business Listing

Video: How to Add a Post to Your Google My Business Listing

Disclaimer: If my business communications college professor got ahold of this video, she would have my head on a platter for all of the “um’s”, “so’s”, and “you know’s”—however, I thought it was important to share this with you anyway. Google My Business Post Announcement In June 2017, Google released an option for businesses to … Continue reading Video: How to Add a Post to Your Google My Business Listing