Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

Where do we begin? There are so many pyramid, Ponzi, and multi-level marketing schemes out there, and they all claim to be profitable opportunities. These (most likely) scams have been around in a variety of shapes and forms for a while, and unfortunately, they are getting harder and harder to discern.   Many of these … Continue reading Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked

How Leveraging your Marketing Team Can Improve your Bottom Line

How Leveraging your Marketing Team Can Improve your Bottom Line

Expanding Your Team to Fuel Your Joy and Give Your Business Room to Grow. Being a business owner means wearing multiple hats. It oftentimes forces you to not only be the expert in your craft but to be your business’s marketing team and to fill several other roles that are not innate to your skill … Continue reading How Leveraging your Marketing Team Can Improve your Bottom Line

Why SEO Marketing Is Not Plug & Play Then Walk Away

Why SEO Marketing Is Not Plug & Play Then Walk Away

As search engine algorithms are not constant, SEO (search engine optimization) marketing strategy has to keep up. SEO is not a shiny tech tool that people can plug and play then walk away. An SEO marketing strategy must be devised, and that strategy has to include a good maintenance schedule. SEO Marketing MUST Be Maintained … Continue reading Why SEO Marketing Is Not Plug & Play Then Walk Away

What is a Staging Website and Why Do I Need One?

What is a Staging Website and Why Do I Need One?

Here’s Why You Need a Staging Website So, what is a staging website? A staging website essentially sets the stage for a new website that is being developed from an already existing website. It is a duplicate of the already existing website that is not meant to be accessed by the public. Any desired changes … Continue reading What is a Staging Website and Why Do I Need One?

Skip the GoDaddy Website Builder and Use WordPress

Skip the GoDaddy Website Builder and Use WordPress

So, GoDaddy is a very popular web hosting option. The GoDaddy website builder, especially their latest option, the GoCentral Website Builder, looks like a lucrative option, but is it really? At Smack Happy, we think that you should be using WordPress to build your website. Pair WordPress with WP Engine hosting, and your website will … Continue reading Skip the GoDaddy Website Builder and Use WordPress

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning to Fail is the Ultimate Marketing Strategy Autopsy

Planning is essential to marketing success. Marketing without a plan isn’t marketing. Marketing without a plan is just plain luck. A thorough and trackable marketing plan is needed for marketing success. The thing is, an essential part of a successful marketing plan includes a plan in case of failure. Let’s discuss what’s needed to in … Continue reading Planning to Fail is the Ultimate Marketing Strategy Autopsy

A Small to Larger Than Life Business Success Story

A Small to Larger Than Life Business Success Story

The Verducci Success Story We recently held a podcast with Verducci Event Productions. In it, we spoke with CEO Andrew Verducci and President Lawrence Arevalo and planned to discuss their business, website, and everything in between, which we did. There really is never a dull moment with these guys. Turns out that not only did … Continue reading A Small to Larger Than Life Business Success Story

Three Ways to Identify Your Target Audience

Three Ways to Identify Your Target Audience

A target audience is the group of consumers who are the most likely to be receptive to products, services, and promotions. Every single business has one (or more), even when it’s hard to identify. Identifying your target audience is necessary to effectively make customers aware of your product or service. Sometimes, a business’s target audience … Continue reading Three Ways to Identify Your Target Audience

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

In this post, I’ll talk about some techniques for finding the time to organize and execute your website marketing plans. You’ll walk away with some actionable items to help keep you moving forward on both fronts. I’ve struggled with calendar issues and never-ending to-do lists for as long as I’ve owned my business. I think … Continue reading How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

How to Get the Most Out of Your Marketing Budget

How to Get the Most Out of Your Marketing Budget

You have so many things on your plate — growing your business, taking care of current customers, finding new customers, and outdoing expectations. And figuring out your marketing budget is a huge part of the work you do. But it’s hard to make sure you have time to do everything you need to and do … Continue reading How to Get the Most Out of Your Marketing Budget