Search Engine Optimization


search console vs analytics

Google Search Console vs Analytics: 3 Cool Differences

By Danielle Iera / December 12, 2022

Search Console and Analytics are two Google tools that help you track website data, but they have different purposes. You may find it useful to use both tools at the same time, so knowing the key differences can help you get the most out of both Search Console and Analytics.

Read More
core web vitals - cwv

Core Web Vitals: A Simplified Approach to Improve 3 Scores

By Danielle Iera / July 30, 2021

Algorithm updates have 1 purpose: to help a person find exactly what they seek. Web Vitals are really no different. Here’s our approach…

Read More
optimize like a ux pro

Optimize Your Website Like a UX Pro: A Step-by-Step Guide

By Danielle Iera / April 8, 2021

Mastering Search Engine Optimization (SEO) will help you generate more targeted traffic. But, it’s not enough to just optimize for search engines alone. Thousands of people could flock to your website, but do they stay? And if they remain, are they having a good time?

Read More
importance of seo

The Importance of SEO in Pittsburghese: Red Flags N’at

By Danielle Iera / September 16, 2019

An original post shared in 2017 and updated 9/16/2019. It was about friggin’ time. HI! If you’re into complete transparency, sarcasm, and the occasional cuss…

Read More
updating a poorly designed website sq

Why a Poorly Designed Website is Hurting Your Business

By Danielle Iera / May 15, 2019

Updating a Poorly Designed Website Updating a bad web design doesn’t have to be overwhelming and doesn’t need to be done all at once.  …

Read More
local seo strategy

Five Reasons Your Local SEO Strategy Isn’t Working

By Nicole Hanusek / March 18, 2019

Local business SEO is increasingly becoming a commonplace term. Unfortunately, a lot of people think they have a good handle on what is needed for…

Read More
seo - Where Do You Start with Keywords

Where Do You Start with Keywords?

By Danielle Iera / February 21, 2019

Updated August 26, 2021 There are SO MANY RESOURCES out there to dig into when it comes to keywords and keyword research. At the very…

Read More
why you cannot update google sitelinks

Rant #425 #701 — You Can(not) Manually Update Google Sitelinks!

By Danielle Iera / January 15, 2019

How Do You Update Google Sitelinks? Well, short answer—you can and you can’t update Google sitelinks for your website. If you’re not sure what I mean,…

Read More
seo marketing

Why SEO Marketing Is Not Plug & Play Then Walk Away

By Nicole Hanusek / July 20, 2018

As search engine algorithms are not constant, SEO (search engine optimization) marketing strategy has to keep up. SEO is not a shiny tech tool that…

Read More
how to add a post to your google my business listing

Video: How to Add a Post to Your Google My Business Listing

By Danielle Iera / September 14, 2017

Disclaimer: If my business communications college professor got ahold of this video, she would have my head on a platter for all of the “um’s”,…

Read More