SMACK HAPPY BLOG

Smack Happy Design Named a Winner at the 18th Web Excellence Awards

Smack Happy Design has been named a winner at the 18th Web Excellence Awards.

Smack Happy Design has been named a winner at the 18th Web Excellence Awards. Its entry, Touchstone Climbing, was recognized in the Fitness category for a custom WordPress Multisite platform built to scale across California’s premier 18-location indoor climbing gym network.

“We don’t enter a lot of awards, so when we do, it’s because the work meant something,” said Heather Bauer, Project Manager and WordPress Obsessed Graphic Designer at Smack Happy Design. “Touchstone needed a website that could grow as fast as they do. We built a multisite network where each of their 18 gyms gets its own web presence while brand standards stay locked from a central hub. Custom user roles let local gym managers update their own pages without putting the broader network at risk. A deployable location template means when gym number 19 opens its doors, so does its website. Getting recognized for that kind of structural thinking is exactly the validation that matters to our team.”

About the Web Excellence Awards

The Web Excellence Awards is an international competition celebrating the best in web development and digital innovation. It gives creative teams and individuals around the world a platform to have their work recognized.

Dani Iera

I started my digital life in 2007, writing and managing content for lifestyle publications covering motorcycles, golf, and winter sports. The team I worked alongside went on to become executive producers, podcasters, cinematographers, and senior designers. That environment taught me to move fast, stay curious, and figure things out as I go. It's where I discovered that digital publishing, marketing, and web design are all parts of the same puzzle, and I've been rearranging the pieces ever since.

For over fifteen years, I've worked as an extension of my clients' marketing teams across industries ranging from executive recruitment and telecom to healthcare, legal services, and nonprofits. The specific sector changes; the job doesn't. Say what you mean, make it easy to find, and build something that actually works for the people using it.

I'm a refined yinzer, a proud RMU alumna (Go Colonials), and my son's biggest fan. I think in systems, celebrate neurodivergent thinking, and practice festina lente, which is a fancy way of saying I believe in doing things right instead of doing them fast. I'm also the person most likely to disappear into a Sleep Token rabbit hole when I should be doing something else.

Everything I know about doing good work comes down to one Pittsburgh proverb: don't be a jagoff.