The San Francisco Chamber of Commerce is a membership organization that focuses on attracting, growing, and maintaining business in San Francisco; offering business development opportunities, economic development support, and an advocacy team that works on behalf of business in local, state and national politics.
We were so honored that The San Francisco Chamber of Commerce approached us to let us know they were in need of an improved website that could function as a powerful marketing and communications tool to attract new business, position itself as a thought leader in the industry and provide credibility to potential joint venture partners.
To fully understand what they were looking for, we dove in with their amazing point person and began discussing their goals, business needs, and audience in further detail. We decided that to further understand their audience, we’d first need to develop their buyer persona. After a few revisions, we delivered the “Business Brad or Brooke” persona to help their staff create content using a similar voice to speak to any current members, potential members, and partners. Next, we worked through a detailed Sitemap and Prototype to better organize where content will be placed to improve their previously confusing navigational structure. After we had those organized, we crafted a few [slightly] different design options to choose from. Once they’d chosen a design, we got to work on the design and coded their custom theme. The final piece left in the project was the content. Initially, we’d provided a simple Content Migration Plan which aided in the creation of our redirects, what copy went where, what needed new copy, and what copy needed to be tossed out. The Content Migration Plan also helped us understand how to make the best decisions on what posts and pages were important to keep from the old site, and what may have needed improvement based on some SEO findings within some data reports. Their team worked so hard with us on creating the content, organizing it, and making things happen when we needed a hand. They truly deserve an applause!
Finally, we got to proudly launch a website that brings many San Francisco businesses and community members alike together in many different ways. We were truly happy to be a part of this project, as it was such an honor to provide a brand new website for the Chamber. The website is fully responsive / mobile-friendly, is set up with Yoast SEO, includes local schema, and fully integrates all of the important pieces that were needed on the new site: easy to use, easy to understand, improved navigation, business directory, event pages, highly targeted.