3 Ways to Build Trust with Your Employees

3 Ways to Build Trust with Your Employees

Here’s how to build trust with your employees or build trust with your [first] remote hire and show them how to trust you, too. 1. Take a leap of faith. Dive in! Build trust with your employees! Easier said than done, right? Think of it this way: Years ago, most of the workforce was hired … Continue reading 3 Ways to Build Trust with Your Employees

How to Document Your Processes for Easy Delegation

How to Document Your Processes for Easy Delegation

Delegation Can be Simple One of the scary things about hiring someone is trying to figure out what you can delegate to them and how to delegate it. Delegation begins with creating processes for your business.   Now, you might be thinking, “Oh crap, now I have to start writing a huge manual with all … Continue reading How to Document Your Processes for Easy Delegation

How to Create Your Core Values

How to Create Your Core Values

Defining Your Core Values: A Soul-Searching Exercise   What Are Core Values? Core values are the culmination of your vision, mission, and culture. If you were to put them all in a stew, your core values are the mix of ingredients that is the essence of a delicious dish that is you and your organization. … Continue reading How to Create Your Core Values

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

In this post, I’ll talk about some techniques for finding the time to organize and execute your website marketing plans. You’ll walk away with some actionable items to help keep you moving forward on both fronts. I’ve struggled with calendar issues and never-ending to-do lists for as long as I’ve owned my business. I think … Continue reading How to Organize & Prioritize the Time You Need to Work on Your Website and/or Marketing Plan

5 Things Every Website Owner Should Know

5 Things Every Website Owner Should Know

Just about everyone has a website these days, actually, that isn’t true. I heard that only 20% of businesses have websites, which is astounding. But anyway, if you’re online looking at an article like this, you probably have a website. There are a few key things that you should know and have handy if you … Continue reading 5 Things Every Website Owner Should Know

WordPress Maintenance: the Key to a Successful Website

WordPress Maintenance: the Key to a Successful Website

Your website is a living, breathing thing, so-to-speak. It’s never truly done and needs to be looked after, just like a garden. If you stop watering your plants, they start to look sad and wilt. The same is true for your website; it needs to be updated, technically, visually and with content, as well as … Continue reading WordPress Maintenance: the Key to a Successful Website

Choosing A Cheap Web Designer Puts Your Business At Risk

Choosing A Cheap Web Designer Puts Your Business At Risk

Over the years, a couple of my best clients have gone with the cheapest website design solution—whether it’s the cousin, the friend, or a referral from a business acquaintance who knows how to create websites. Most of these “solutions” have a common theme. The web designer is great at first and begins to set up … Continue reading Choosing A Cheap Web Designer Puts Your Business At Risk

Spotting A Sh*tty Storyteller, From Danielle Iera

Spotting A Sh*tty Storyteller, From Danielle Iera

History says that the art of storytelling is binding, defining, relays important messaging, and invokes positive interactions and experiences among us humans. First an ancient practice, and now utilized as a marketing technique—storytelling has become a very buzzy, popular part of many marketing strategies. Creating a memorable experience with a customer, for example, can be … Continue reading Spotting A Sh*tty Storyteller, From Danielle Iera